Salon Selectives "Steps Out" with National Advertising Campaign

Business Wire, March 31, 2008

CHICAGO -- Salon Selectives([R]), the recently re-launched iconic hair care brand, will kick-off a national television campaign on March 31, 2008.

The campaign creates a new genre of advertising for the hair care category - action fashion - as a springboard for reinforcing the brand's core message: With Salon Selectives, women can choose the combination of products that will allow them to look and feel their best, "like they just stepped out of a salon." Each spot portrays confident, empowered women who are able to narrowly escape sticky situations by using their intelligence and strength, along with the transformational powers of Salon Selectives.

"Women remember the original Salon Selectives advertising. They remember the tagline and can still sing the jingle," said Anne West, chief marketing officer for SBB, LLC, Salon Selectives' marketer and distributor. "The new campaign leverages the brand's original core messages of transformation and customization while modernizing the theme. We have developed a new ad approach for the hair care category, moving away from product demonstrations and impossibly beautiful hair close ups, to connect with women through fantastical action-adventure stories."

The spots were developed by Chicago-based Laughlin/Constable, and will be running on national cable channels, including CMT, E!, Lifetime, Oxygen, the Style Network, and VH1.

About Salon Selectives

Salon Selectives, made popular in the 1980s and 1990s by Helene Curtis Inc., was re-launched in March 2008 by Chicago-based SBB, an acquirer and developer of undervalued brands in the personal care category. Salon Selectives was the first salon-inspired brand available in mass retail stores. At its peak, the brand had a 6.5 percent market share and annual sales totaling $275 million.

The product line currently features three shampoos, five conditioners and ten styling products with a suggested retail price of $3.99. Salon Selectives is currently available online, as well as through food, drug and mass market retailers nationwide.

About SBB, LLC

The Salon Selectives brand is distributed and marketed by Chicago-based SBB, LLC. The company was formed in 2007 to acquire and revitalize undervalued brands in the personal care category. For more information on Salon Selectives, visit www.salonselectives.com.

About Laughlin/Constable

Laughlin/Constable has been providing quality marketing services to its clients for over 30 years. With offices in Chicago and Milwaukee, the agency provides full-circle branding solutions including brand strategy development, digital marketing, design, advertising, public relations, and media planning and buying. Its annual billings are in excess of $185 million. Along with Salon Selectives, the agency's clients include Bon-Ton stores, Harley-Davidson, Bridgestone/Firestone, Master Lock, Navistar International, University of Illinois Medical Center and Associated Bank.

For more information, please visit www.laughlin.com.