Kodak Receives 2008 OLED Display Technology Leadership Award

Business Wire, March 31, 2008

Award Selection Process

Frost and Sullivan does not accept nominations or submissions for the Frost & Sullivan Awards. The selection of this Award comes through in-depth interviews and primary market analysis conducted by our industry analyst team. For more information about Frost & Sullivan's Best Practices Award program, go to www.awards.frost.com.

Award Description

Frost & Sullivan's Technology Leadership Award is bestowed upon a company that has pioneered the development and introduction of an innovative technology into the market; a technology that has either impacted or has the potential to impact several market sectors. This award recognizes a company's successful technology development that is expected to bring significant contributions to the industry in terms of adoption, change, and competitive posture. It also recognizes the leadership of the company in the successful promotion of the technology and its continuing impact in technology commercialization.

Research Methodology

To choose the award recipient, Frost & Sullivan's analyst team tracks technology innovation in key hi-tech markets. The selection process includes primary participant interviews and extensive primary and secondary research via the bottom-up approach. The analyst team shortlists candidates on the basis of a set of qualitative and quantitative measurements. The analysts also consider the pace of technology innovation, and the potential relevance or significance of the technology to the overall industry. The ultimate award recipient is chosen after a thorough evaluation of this research.

Measurement Criteria

In addition to the methodology described above, there are specific criteria used to determine the final rankings. The recipient of this award has excelled based on one or more of the following criteria:

* Significance of the technology in the industry

* Competitive advantage of technology vis-a-vis competing technologies

* Potential of technology to become an industry standard or degree of acceptance in the market place

* Breadth of intellectual property ownership

* Recognition by industry participants as to the leadership of a company in this technology

* Impact of technology in terms of shifting R&D focus

* Degree of technology adoption in industry product lines or strategies