Scripps Networks' Mike Pardee Named to Advertising Research Foundation Board

Business Wire, March 31, 2008

KNOXVILLE, Tenn. -- Mike Pardee, senior vice president of research at Scripps Networks, will join the board of directors of the Advertising Research Foundation, the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field.

Pardee's three-year appointment was approved unanimously by the foundation's executive committee and will begin April 14. The ARF board consists of senior level executives representing a wide array of segments in the advertising industry.

"I am honored to be asked to serve on the board of the ARF, the most prestigious organization for media researchers," Pardee said. "This is an honor not only for me, but also for Scripps Networks and the highly committed and talented research staff who make my involvement and contributions to the media research community possible."

"We consider each and every board member to be among the most respected experts and thought leaders in his or her field, influential professionals who can provide the ARF with the guidance necessary to increase the ARF's value as an indispensable resource to its members," said Artie Bulgrin, ARF chairman.

Trained in applied anthropology, Mike Pardee has been an active member of the marketing and media research community for more than 25 years. Pardee graduated from the University of Oregon with a bachelor's degree in anthropology and later earned a master's degree in applied anthropology from the University of South Florida. He joined Scripps Networks in 1998 to head up audience and market research for the newly created division of The E.W. Scripps Company.

Before joining Scripps Networks, Pardee served as Vice President; Research for Denver- based Your Choice TV. Prior to that, he spent nearly 15 years in progressively responsible positions with Nielsen Media Research.

Pardee has been recognized with the "Distinguished Alumni Award" from the anthropology department at the University of South Florida and by Cable and Telecommunications Association for Marketing with a Research Case Study award and the TAMI award.

About Scripps Networks

Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 15.5 million unique visitors each month.

Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media.