BroadVision CEO Dr. Pehong Chen Joins UFIDA's Board of Directors

Business Wire,  March 31, 2008  

Tags: board, board of directors, BroadVision Inc.

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REDWOOD CITY, Calif. & BEIJING -- UFIDA (SSE: 600588), China's largest software company, today announced that Dr. Pehong Chen, Chairman, President and Chief Executive Officer of BroadVision, Inc. (OTCBB:BVSN) was elected to UFIDA's board of directors at the shareholders meeting held on March 25, 2008 in Beijing. Dr. Chen also sits on the board of SINA, China's largest Internet portal company.

"Dr. Chen is a world-renowned expert and leader in enterprise software. As a pioneer in e-business solutions, he has an impressive track record, both as an entrepreneur and an executive, in building successful and innovative companies in the global marketplace," said Mr. Wang Wenjing, Chairman and CEO of UFIDA. "We are thrilled to have Dr. Chen joining our board as an independent director. Our company will benefit tremendously from his guidance and insight, particularly his deep experience in IT globalization."

"As China's most successful software company, UFIDA has thrived on its continuous innovations with a strong customer-centric culture," commented Dr. Pehong Chen. "I am very pleased to join the board and look forward to working closely with Mr. Wang and other directors to help propel the company to even greater success."

Dr. Pehong Chen founded BroadVision in 1993 and took the company public in 1996. Prior to that, he was Vice-President of Multimedia Technology at Sybase, responsible for the company's interactive initiatives. Earlier, he founded and was President of Gain Technology, a leading supplier of multimedia software tools, where he pioneered multimedia as an enabling technology for a new generation of business applications. Gain was acquired by Sybase in 1992. Having personally started and run two successful software start-ups, Dr. Chen uses his experience and resources to help others do the same. In 1993, he provided startup capital for Siebel Systems, now a worldwide leader in front office automation software, and served on its Board of Directors until 1996. Siebel Systems was acquired by Oracle in 2005.

About UFIDA Software Co.

UFIDA Software Co., Ltd. was founded in 1988. It is a leading supplier of proprietary enterprise management/ERP software, service and solutions in China. Being the largest local management software supplier in the Asia-Pacific and China's largest supplier in enterprise software, UFIDA went public in May 2001 in Shanghai Stock Exchange (Stock name: UFIDA Software. Stock code: 600588). The company was commended with a state-level "Key Software Enterprise" honor in 2004. Over 500 thousand enterprises in China and in Asia-Pacific are using UFIDA software and over 50,000 enterprises choose UFIDA solutions every year. More then 3 million users work on the products of UFIDA each day.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Renault, Sony, Standard Chartered Bank, Vodafone, and Xerox -- rely on BroadVision as their platform of choice for e-business. For more information about BroadVision, Inc., call 650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.

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