Chocolate Lovers Celebrate! Pepperidge Farm Introduces Two New Premium Chocolate Cookies

Business Wire, March 31, 2008

Pepperidge Farm Offers Additional, Delicious Offerings in Popular Cookie Lines

NORWALK, Conn. -- Pepperidge Farm is pleased to be adding a new flavor to its popular Chunk and Soft Baked cookie lines - White & Milk Chocolate - now available in both Crispy Chocolate Chunk and Soft Baked Chocolate Chunk cookies. Consumers can now enjoy six flavors of Chunk cookies and eleven varieties of Soft Baked cookies.

Both cookie varieties feature the winning combination of luxuriously rich chocolate cookies that are bursting with sweet white and milk chocolate chunks. The Crispy White & Milk Chocolate Chunk cookies are filled with big luscious chunks of rich white and milk chocolate. They are perfect for anyone who is looking for the ultimate, indulgent treat. Inspired by the family kitchen where cookies are enjoyed fresh from the oven, the Soft Baked White & Milk Chocolate Chunk cookies are chewy delectable delights packed with an abundance of white and milk chocolate pieces. Both varieties are meant to be eaten right from the bag, or warmed for a truly melt-in-your-mouth experience.

"Pepperidge Farm is thrilled to be adding a new flavor to our Chunk and Soft Baked cookie lines," said Brian Immel, Adult Snacks Business Director, Pepperidge Farm. "The combination of white and milk chocolate in a chocolate cookie is an unexpected twist on a traditional favorite. And with both a crispy and soft baked option, we're appealing to more consumers that are seeking a truly indulgent experience."

The new Pepperidge Farm Crispy Chocolate Chunk White & Milk Chocolate cookies and the Soft Baked Chocolate Chunk White & Milk Chocolate cookies are now available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $3.19 per package.

For additional information on the Crispy and Soft Baked Chocolate Chunk line, please visit pepperidgefarm.com.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano([R]) cookies, Goldfish([R]) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse([TM]), 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, almost 4,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.