Don't Be a Fool on April 1: Honor Your Admin with Premiere Gift Cards from the Hilton HHonors® Rewards Store

Business Wire, March 31, 2008

Find the Ideal Gift for Administrative Professionals Week([R] )by Redeeming Hilton HHonors Points for Gift Cards From Top Retailers Including Macy's and Borders

BEVERLY HILLS, Calif. -- The time to celebrate administrative professionals around the world is quickly approaching, and this year Hilton HHonors members can stay ahead of the curve and redeem their points at the Hilton HHonors Rewards Store for a variety of gift cards, which make the ideal present for Administrative Professionals Week([R]1). Hilton HHonors has collaborated with numerous stores and restaurants to offer gift cards from top retailers including Macy's, Borders, Bath & Body Works and Ruth's Chris. Administrative Professionals Week, observed from April 20-26 this year, was established in an effort to recognize millions of administrative professionals for their contributions in the workplace, and to help attract people to administrative careers.

"Hilton HHonors is constantly developing fresh, convenient, and useful ways for members to redeem their points," said Adam Burke, senior vice president, Customer Loyalty, Hilton Hotels Corporation. "When creating our robust Hilton HHonors Rewards Store, gift cards seemed like a natural fit because, like the HHonors program, they are both flexible and rewarding. Our marketing partnerships with popular retail and dining establishments, such as Bloomingdale's and Chili's Grill & Bar, allow us to offer great gift cards, which can be easily purchased with Hilton HHonors points for occasions like Administrative Professionals Week."

At the Hilton HHonors Rewards Store, HHonors members can redeem 25,000 points for a $50 gift card or 50,000 points for a $100 gift card. Each retailer has gift cards for 25,000 points or 50,000 points, and some retailers have them available in both amounts. Once a gift card is purchased, it can be sent directly to the recipient's address.

"Despite the significance of Administrative Professionals Week, over 10 percent of respondents to a survey conducted by the International Association of Administrative Professionals (IAAP) said that this holiday goes unobserved in their workplace," said Judy McCoy, president, International Association of Administrative Professionals. There are a variety of ways that employers can provide recognition. Gift cards are a great idea, and the Hilton HHonors Rewards Store is offering members a variety from top retailers. With some employers still overlooking this holiday, it is great to see that the Hilton HHonors program provides a unique way to buy gift cards for administrative professionals."

Gift cards available at the Hilton HHonors Rewards Store include2:

* Bath & Body Works

* Best Buy

* Bloomingdale's

* Borders

* Chili's Grill & Bar

* Darden Restaurants

* Dave & Busters

* Foot Locker

* FTD.com

* Harry & David

* Macy's

* Ruth's Chris Steak House

* Saks Fifth Avenue

To find out more information about the Hilton HHonors Rewards Store, please visit HiltonHHonors.com/shopping.

About The HHonors Program

Hilton HHonors([R]) is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip([R]) to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 3,000 participating Hilton([R]), Conrad([R]), Doubletree([R]), Embassy Suites Hotels([R]), Hampton Inn([R]), Hampton Inn & Suites([R]), Hilton Garden Inn([R]), Hilton Grand Vacations([R]), Homewood Suites by Hilton([R]) and The Waldorf=Astoria Collection([R]) hotels around the world3. And with no blackout dates, if a standard room is available members can redeem points for it.

Due to the veritable flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Travelers may enroll in the Hilton HHonors program online by visiting www.hiltonfamily.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may enroll at any participating Hilton([R]), Conrad([R]), Doubletree([R]), Embassy Suites Hotels([R]), Hampton Inn([R]), Hampton Inn & Suites([R]), Hilton Garden Inn([R]), Hilton Grand Vacations([R]), Homewood Suites by Hilton([R]) and The Waldorf=Astoria Collection([R]) hotels around the world.

1 Administrative Professionals Week" and "Administrative Professionals Day" are both registered trademarks of the International Association of Administrative Professionals (IAAP).

2 The listed merchants are in no way affiliated with Hilton HHonors, nor are the listed merchants considered sponsors or co-sponsors of this program. Use of merchant names and/or logos are by permission of each respective merchant and all trademarks are the property of their respective owners. Terms and conditions are applied to gift cards/certificates. Please see the merchant's gift card/certificate/website for additional terms and conditions, which are subject to change at merchant's sole discretion, if permitted by law.