Recent NAHB Publication Cites Customer Velocity's Features as Exemplary for Surviving Down Markets

Business Wire, March 31, 2008

Three of Top Ten NAHB Survival Tips Can be Accomplished With Customer Velocity

THE WOODLANDS, Texas -- Customer Velocity -- the widely acknowledged national leader in sales process automation and best-practice web-lead management -- today announced that the features of its software suite are proving to be highly effective for managing in down housing markets. A recent expert editorial in a National Association of Home Builders (NAHB) publication bears this out. In fact, Customer Velocity offers solutions for three of the top ten "tips" offered by NAHB for surviving down markets.

In the National Quality Housing Program of the NAHB Research Center, Paul Cardis, CEO of Avid Ratings, recently presented a list of 10 items builders can do to attract buyers and drive up sales.

These include:

[TABLE OMITTED]

Today, Customer Velocity's sales process automation and web-lead conversion tools are used on 60,000 starts, up from 10,000 starts in 2006. Those starts occur in 3,000 new-home communities in 31 states.

"There is nothing more important than sales in a down market," said Rob Neumann, Customer Velocity's CEO. "We offer builders a chance to manage their leads, and turn the sales process into a truly interactive, relationship-building experience that has been proven to close more homes."

About Customer Velocity

Based in The Woodlands, Texas, Customer Velocity is the premier lead management, website and content management software for builders and developers. The Company's services include:

* Lead Velocity. 2007 IHTA/IBS award-winning, sales-automation, lead-management and auto-processing that dramatically increases sales through e-mail campaign marketing and instant sales-agent assignment and tracking.

* Web Velocity. Websites that convert more lookers to buyers and put control in the hands of the builder.

* Realtor Velocity. Web-driven tools to supercharge a builder's relationship with realtors.

Dedicated to helping builders close more leads by accelerating builder/buyer relationships, Customer Velocity combines years of builder-specific marketing and communications experience with state-of-the-art software development, as it provides easy-to-use, visually stunning websites that deliver prospective buyers to the builder's sales office. Learn more: 281.383.9380 CustomerVelocity.com.