etools Announces New Brand Asset Management Products and Web Portal for Restaurant Industry

Business Wire, March 31, 2008

PHOENIX -- etools, LLC announced today at the Restaurant Leadership Show in Phoenix that it will release software upgrades of its award-winning products. The company also has launched its new portal www.etoolsproducts.com that will serve as the Web entry point for tens of thousands of restaurants. etools provides complete end-to-end brand asset management solutions for large restaurant chains.

The new products, to be available August 2008, will simplify the process of managing the creation, production and distribution of menus, P.O.P. and local store marketing collateral.

Mark Lucas, etools' Senior Vice President of Sales, stated, "Our new products have been created based on the knowledge we have gained and successes we have achieved in managing the branded assets of several leading restaurant chains through our Web-based application, etools, over the past several years.

"Our new product releases will greatly enhance the ability for restaurant operators and franchisees to have instant access to their branded materials," Lucas added.

Kent Barkouras, etools' CEO, noted, "Our flagship product, eMenu, is a tool that, for the first time in industry history, will give restaurant management and support staff a simple, yet comprehensive online solution to manage menu creation, production and distribution of menu and menu related materials. As important, eMenu can reduce costs by as much as 20 percent. In these tough times for the industry, this economic relief will be received with open arms."

With the assistance of several senior managers of chain leaders and leading industry consultants, etools' software and product engineers have further enhanced the capabilities of its product line. In addition to eMenu, the company offers five other online products including National P.O.P., Local Store Marketing, Digital and Content Management, Fulfillment and Distribution, and Supply Chain Management.

About etools, LLC

etools is a spin-off of a leading next generation printing company, MyPrint Corporation. etools offers revolutionary and innovative brand asset management software products and solutions to large restaurant organizations. The company's software applications enable large restaurant chains to simplify the process of managing brand assets. Historically, operators of large restaurant organizations have had difficulty managing menu, national P.O.P., and local store marketing campaigns. With etools, franchisees and corporate users can quickly access a visually driven online catalog of corporate designed materials that can be customized, proofed and ordered online. The products offer workflow and other approval features and provide detailed reporting capabilities. The company's current list of clients includes leaders in Quick Service, Fast Casual, Casual and Family Dining. For more information on the company, please go to www.etoolsproducts.com or call Mark Lucas at 800-573-5714.