Mochila and Broadcast Interactive Media Partner to Distribute High Quality Web Content to Local Radio and TV Stations in Top U.S. Markets

Business Wire, March 4, 2008

Agreement Enables Local Stations to Grow Their Online Business by Adding Relevant Content and Increasing Revenue Opportunities

NEW YORK -- Mochila, the first global online media marketplace for text, photo, and video content and Broadcast Interactive Media (BIM), the leading provider of locally-focused Web solutions for television and radio broadcasters today announced a joint partnership. Through this partnership, BIM will provide Mochila's high-quality rights-managed content directly to TV and radio stations in the 120 markets served by BIM.

Using Mochila's open-standard RSS Atom API, BIM will fully integrate with the Mochila platform, automatically connecting BIM's content management and Web publishing systems to access Mochila's high-quality rights-managed content. By connecting with Mochila's API interface, BIM will provide its stations with direct access to relevant news from the Mochila content repository. BIM will also customize real-time feeds through this open standards XML-based API using keyword, category, byline, source and many other parameters.

"By partnering with Mochila, we immediately increase the value of content available to our network of sites and enhance user experience," says Timur Yarnall, President/CEO of Broadcast Interactive Media. "The trusted editorial content from Mochila will provide our member TV and radio stations with additional inventory to help drive page consumption and increase ad revenue."

BIM hosts and provides content for television and radio Web sites owned by Granite Broadcasting Corp., Journal Broadcast Group and Fisher Communications in more than 120 markets, including Seattle, Portland, Milwaukee, and Las Vegas.

With over 300 trusted content providers that include the world's largest wire services, television, newspaper and magazine publishers, Mochila is set to provide BIM and its sites rich content across a broad range of topics such as entertainment, sports, health and business news.

"Mochila will help BIM's member stations better serve the interests of the local markets they serve by providing free and customized access to hundreds of the world's great content creators," said Keith McAllister, CEO of Mochila, Inc. "This high-quality content will help drive better user engagement, increase ad revenue and grow their interactive business."

About Broadcast Interactive Media

Based in New York City and Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally focused Web solutions for television and radio broadcasters. Offerings include a comprehensive suite of revenue-generating programs, YouNewsTV[TM], video streaming, content feeds, and technology development. Customers include groups such as Fisher Communications, Journal Broadcast Group, Meredith Broadcasting, Schurz Communications, Freedom Communications, and Granite Broadcasting.

About Mochila

Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.