Yesmail Ranks as a Leading E-mail Service Provider for the 3rd Consecutive Year

Business Wire,  March 5, 2008  

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An independent research firm recognizes Yesmail's technology as one of the strongest in terms of business value and market suitability

OMAHA, Neb. -- Yesmail[TM] (an infoUSA([R]) company) (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today that it has been designated a Market Leader in the Large-Enterprise Service Provider Category for the 2008 Jupiter Buyers Guide of E-mail Marketing Service Providers.

JupiterResearch's e-mail service provider (ESP) evaluation details the offerings of 32 vendors. JupiterResearch bases their overall value, suitability, and breadth on the distinct needs of three types of marketers, and places them in three categories (i.e., full-service, small-/midsize-business, and large-enterprise). In a recent Jupiter Research executive survey, the majority of e-mail executives said deliverability features and services of providers (70 percent) as well as overall cost (69 percent) were the most important considerations for selecting ESPs.

"For the 3rd year in a row Jupiter has recognized our dedication to building innovative technology that provides the highest value to our clients," said Mike Hilts, President of Yesmail. "We understand the responsibility with which our clients have entrusted us, and it is imperative that we continue to strive to be a recognized technology leader--it's what our customers expect."

"In the recent survey, the majority of e-mail executives once again cited application usability (80 percent) as the most important product feature. Although the beauty of the application interface remains in the eye of the beholder, usability embodies ease of use and the ability to automate routine tasks," noted the guide. Jupiter's guide called out Yesmail in this capacity stating, "Yesmail appreciably improved application usability and ease of use through Web 2.0 technologies. Moreover, all new application features are supported by in-application video tutorials. The application easily automates repeatable tasks, and the features dealing with content production and management are quite handy. The improved query tool also makes relational database queries fast and intuitive, removing the need for structured query language (SQL) knowledge. Enhancing the query tool is its Data Boost add-on, which allows data from the combined infoUSA data store to be quickly appended to subscriber data, providing a relatively richer data set."

"Driven by multichannel integration, e-mail portability, and a tenured online population that is increasingly showing signs of entrenched behavior, e-mail marketing continues to become relatively more complex," noted the guide. And, Jupiter recognized Yesmail for it's innovation in this area citing, "Other new and useful features include a calendaring interface to manage campaigns." The calendar feature is unique to Yesmail and allows clients a simplified view of all their campaigns mailing each month in a color-coded timeline.

"As the e-mail market becomes increasingly mature, ESPs that lack tight integration with their clients or a satisfying process and service experience are susceptible to market churn," noted the guide. Jupiter found Yesmail resilient in this regard noting, "In addition to its application development, Yesmail continued to expand its services business and reach into the small-/midsize-business market, making it a suitable solution for a variety of organizations."

The full report is available for purchase for $3500 and is located on the Jupiter Research website. www.jupiterresearch.com/bin/item.pl/research:vision/1103/id=100095/

About Yesmail

Yesmail is a recognized industry-leading provider of online e-marketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of e-mail marketing solutions for businesses of all sizes including. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoUSA. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Atlanta, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.