Resource Interactive and ATG Alliance to Offer Comprehensive, Online Shopping Experience

Business Wire, March 6, 2008

COLUMBUS, Ohio & CAMBRIDGE, Mass. -- Resource Interactive, an independent digital marketing agency renown for its revolutionizing consumer insights, and ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose top-ranked e-commerce suite powers more top online sellers than any other, today announced enhanced partnership capabilities. Together the two companies will provide a complete online user experience design solution for retailers, consumer packaged goods and manufacturers--including strategy, creative, ATG technical integration and ongoing maintenance and support.

"Our alliance with ATG offers clients a full lifecycle set of services. We offer contemporary, progressive, real-world designs driven by our revolutionary thought leadership that can only be delivered through the capabilities of the ATG Platform" said John Kadlic, executive director, Resource Interactive. "Clients benefit from a significant cost savings, managed change control and no need for handovers between an agency and an implementation firm."

With this announcement, Resource Interactive further increases its commitment to the ATG platform with its largest concentrated training and certification effort for the platform to date.

"We're excited to be a leading partner with ATG." Kadlic said. "ATG is the platform of choice for the premier brands we serve."

Complementing ATG's leadership in the e-commerce space, the Resource Interactive thought leadership platform will enable clients to further benefit from ATG's full suite of services.

"ATG offers so much more than e-commerce. It's the best platform for clients seeking to take personalization to the next level. We're anxious to share our persona work with our clients and demonstrate the ways ATG personalization can enrich them." Kadlic continued. "We know your consumer, the ATG platform, and the integration process. These combined elements will allow us to be more insightful and expeditious in our clients' implementations."

"Thought leadership is really in the DNA at Resource," said Drew Reynolds, senior vice president, corporate development, ATG. "They are a leader in consumer strategy and design, and we're looking forward to expanding our relationship and leveraging our joint offerings in new and innovative ways."

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world's most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world's most widely used click-to-call service. ATG's solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela's, Carrefour, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Macy's, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.

About Resource Interactive

Resource Interactive is one of the nation's preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top twenty independent interactive agencies in the nation.

Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 26-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, Wal-Mart, The Coca-Cola Company, Victoria's Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com.