The Game Factory Snatches Rubik's Cube for the Nintendo DS™ and Wii™ Systems and Secures Licensing Agreement with Seven Towns Limited

Business Wire, May 1, 2008

New 3D Puzzle Games Allow Players to Step 'Inside' the Iconic Rubik's Cube

SANTA MONICA, Calif. -- The Game Factory, an international publisher of family-friendly and casual videogames, today announced it has signed a licensing agreement with Seven Towns Limited to publish Rubik's World, a 3D puzzle game experience for the Nintendo Wii[TM] and DS[TM] systems, both inspired by the Rubik's Cube.

"The Rubik's Cube is one of the most well known icons in the gaming and entertainment industry," said Henrik Mathiasen, president of the Game Factory. "We're honored that Seven Towns Limited has chosen us to take the Rubik's experience to the next level with Rubik's World. We feel confident that we have created a concept for the whole family that is innovative, challenging and addictive, offering a new twist in the puzzle genre while keeping the Rubik's Cube core values alive."

"We're pleased to be working with the Game Factory to enhance the Rubik's brand with Rubik's World," said David Hedley Jones, for Seven Towns Limited, a London-based company that has introduced hundreds of successful original games and toys throughout the world in the past 35 years. "We're confident that everybody will enjoy this video game experience."

Step Inside the Cube' with Rubik's World

For those who have always wondered what the inside of a Rubik's Cube looks like, the Game Factory will deliver Rubik's World in the Fall of 2008. Designed for players aged eight and older, this otherworldly game will look and play like no other game on the market. A collection of extremely addictive, easy-to-play puzzle games will increase in difficulty as the player delves deeper into this 3D world. Each version of Rubik's World will host its own unique and original series of games. Players will test their brainpower by constructing 3D shapes and objects, navigating through mazes and even creating their own soundtracks. The DS[TM] version will allow players to connect to a community of Rubik's World enthusiasts through the platform's wireless connection. The Wii[TM] version accommodates up to four players and will feature an online message board.

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About THE GAME FACTORY

The Game Factory, trading as The American Game Factory, Inc in North America, is an international publisher of family-friendly and casual video and computer games, many based on leading international children's characters. It is a subsidiary of the K.E. Mathiasen Group A/S, the largest Nordic company within children's licenses and spanning many different product categories such as: Apparel, toys, candy, home furnishing and games. For more corporate and product information, please visit www.gamefactorygames.com.

Rubik's Cube Facts

In 1980, the Rubik's Cube was launched on an unsuspecting world with a Hollywood party hosted by the "other" famous Hungarian, Zsa Zsa Gabor. Little did anyone know it would become the world's biggest-selling puzzle. Today it looks the same, it works the same and it's still incredibly popular. So iconic did the puzzle become that it earned a place in New York's Museum of Modern Art, and its own entry in the Oxford English Dictionary; not to mention worldwide sales exceeding 300 million copies. Rubik's Cube has featured in major movies, ad campaigns, generated huge sales of T-shirts and apparel, been used as an iconic image for lottery games and scratch cards and along with the brand's other 3D twisting puzzles still generates a huge amount of public interest, recognition and affection.