New Report Gives an Instant Overview of the Brazilian Advertising Market

Business Wire,  May 1, 2008  

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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90413) has announced the addition of Snapshots Brazil Advertising 2008 to their offering.

Snapdata's Snapshots Brazil Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Brazilian advertising market and covers TV, newspapers, magazine, radio, pay TV, outdoor advertising, internet, yellow pages, cinema, and others advertising. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Brazil Advertising 2008 forms part of Snapdata's Media industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts).

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume.

Market Share by Value - each competitor's share of the total Market Value.

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels:

Consumer Goods example:

- Supermarket
- Hypermarket
- Discount Store
- Corner shop
- Internet
- Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate
Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

For more information visit http://www.researchandmarkets.com/reports/c90413

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