Levi's®, Ford/Volvo, Coors, AT&T, NBC Universal and CNN to "Rock the Digital World" at Avenue A / Razorfish Client Summit

Business Wire,  May 12, 2008  

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8(th) annual summit will give media access to presentations normally reserved for private audiences

Digital store of the future, social media and top 5 digital brands big on the agenda

Avenue A | Razorfish:

WHAT

Avenue A | Razorfish, one of the largest interactive services firms in the world, invites media representatives to the 8th Annual Avenue A | Razorfish Client Summit: Rock the Digital World. This annual event gathers Avenue A | Razorfish leadership and Fortune 1000 executives to explore the future direction of technology, digital marketing and branding. About 1,000 people from around the world are expected to attend.

WHERE

Sheraton New York Hotel and Towers, New York, 53rd Street and 7th Avenue

WHO/WHEN

Days 1 and 2: May 14 (9 am to 5 pm ET) and May 15 (9 am to 1 pm ET)

Digital Store of the Future: The Ubiquitous and Invisible Web

Tour this 2,000-square-foot installation/R&D lab and meet Avenue A | Razorfish visionaries Jeremy Lockhorn and Patrick Moorhead, plus Levi's[R], JCPenney and technology partners

Day 1: WEDNESDAY, MAY 14

Avenue A | Razorfish Kick-Off, 9 am-9:20 am

Clark Kokich, CEO, and Darin Brown, chief strategy officer

Forrester Research, 9:20 am

Charlene Li, VP and principal analyst

Topic: Groundswell: Winning in a World Transformed by Social Technologies

Levi's, 9:50 am

Megan O'Connor, senior manager, Internet Marketing, Levi's[R]

Topic: Social media's effect on marketing and brand strategy

Ford/Volvo, 10:05 am

Ted Cannis, Ford Motor Company; Olivier Pierini, manager, marketing and lifecycle strategy, Volvo Cars; Amy Vickers, director and global lead, enterprise solutions, Avenue A | Razorfish

Topic: Ford's wiki and social media

AT&T, 11:00 am

John McVay, VP and client partner to AT&T at Avenue A | Razorfish (AT&T spokesperson available via phone)

Topic: AT&T's first retail use of Microsoft Surface technology, in partnership with Avenue A | Razorfish

Public Launch of Avenue A | Razorfish Digital Score Card, 11:15 am

Digital Darwinism: Joe Crump, VP and director of strategy and planning at Avenue A | Razorfish, will assert that marketers should stop thinking of the web as just another channel to express their offline brands. Instead, marketers should build digital brands that take advantage of the web's unique attributes, such as its immersive nature. To that end, Joe will introduce a scorecard for marketers to measure the effectiveness of their digital brands. He will apply our scorecard to identify the top 5 brands in the digital world.

NBC Universal, 12:45 pm

Jeff Zucker, president and CEO, NBC Universal; and Domenic Venuto, VP, head of Media and Entertainment Practice, Avenue A | Razorfish

Topic: NBC Universal's new approach to working with advertisers, the upfronts, and avoiding the mere exchange of analog dollars for digital pennies

Garage Technology Ventures, 2:45 pm

Guy Kawasaki, managing director, Garage Technology Ventures, and author of the How to Change the World blog: http://blog.guykawasaki.com/

Topic: The art of innovation

Yahoo!/Columbia University, 4 pm

Duncan Watts, principal research scientist and professor of sociology, Columbia University

Topic: Word of mouth for the real world

DAY 2: THURSDAY, MAY 15

Coors Brewing Company, 8:40 am

Andy England, CMO, Coors

Topic: Using digital channels, including viral video, to transform Coors from a mass to specialty brand

CNN, 9:10 am

Jon Klein, president, CNN U.S.; Jose Martinez, vice president and client partner to CNN, Avenue A | Razorfish

Topic: What's more important, the news network or the average person? A look at CNN's direction vis a vis social media, online video and Gen Y behavior

Interactive Television: The Future, 9:40 am

David Clark, executive vice president and general manager, Joost; Jason Hirshorn, president, Sling Media Entertainment Group; Robin Cole, director, business development and marketing, Microsoft; Ray Velez, vice president and national technology lead, Avenue A | Razorfish

Avenue A | Razorfish Digital Showcase, 10:10 am

Terri Walter, vice president, emerging media, New York, with David Polinchock of the Brand Experi8ence Lab (and popular author of the Experience Manifesto blog)

HOW:

This event is open to media with an invitation. To get one, please contact:

Sally O'Dowd, Avenue A | Razorfish

Cell: (773) 458-3740 Email: sally.odowd@avenuea-razorfish.com

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