Frost & Sullivan Launches Marketing World 2008: A Marketers Event Focused on Building a Tight and Tactical Marketing Strategy

Business Wire, May 12, 2008

PALO ALTO, Calif. -- Marketing leaders today face the prospect of revised budgets and accelerated implementation schedules as a result of turbulent economic conditions and mounting pressures of globalization. Offsetting these gritty realities are a variety of new technologies and a never-ending stream of sourcing options that promise to offer innovation in today's marketing strategies. Successfully navigating the array of choices in the absence of proven best practices leaves most marketers with a less than 50/50 chance of making the correct decision.

Frost & Sullivan's 9th Annual Marketing World 2008 will be held on July 20-23, 2008 at the Hyatt Park Beaver Creek Resort and Spa in Avon, Colorado. The event is set to deliver a comprehensive agenda of candid discussions and cutting edge content where a community of leading marketing executives will share and exchange their experiences in responding to these key issues, in turn opening the opportunity to take away key findings and actionable strategies that create a tight tactical marketing plan which maximizes effectiveness and minimizes risk.

"Expert execution of strategic marketing plans is where the rubber meets the road. This is where our team of industry thought leaders will be focused at this year's event," states Bill Archer, Frost & Sullivan's Executive Vice President of Global Marketing. "Marketing World 2008 participants will have the opportunity to take away fresh ideas, tools and best practices to make their marketing strategy really work."

Marketing World 2008's comprehensive agenda includes tactical elements of any marketing strategy and plan including: Branding, Database and Email Marketing Tactics, Emerging Channels, Marketing Measurement and ROI, Online Marketing Strategies, Trends and Outlook, Sales and Marketing Collaboration, Search Engine Strategies and Stretching the Marketing Dollar.

Marketing World 2008 is proud to be joined by General Session Track Chairmen and marketing luminaries, Robert Flemming, President of the eMarketing Association, Roy Young of MarketingProfs and co-author of "Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact", and David Berkowitz, a Columnist with MediaPost.

To secure your registration today, or to obtain more information on the 9th Annual Marketing World 2008: A Frost & Sullivan Executive MindXchange, please contact Brian Denker at brian.denker@frost.com or 516-255-5474 and receive a $250 savings on general session registration.

Event participants have the opportunity to take part in a series of networking exchanges by customizing their schedule to join Frost & Sullivan's traditional Golf Scramble Tournament or Saddle Up and Ride through the Rocky Mountains on Horseback or experience the thrill and adventure of the Colorado Rapids with a day of Whitewater Rafting. For those participants looking to kick back with a less active approach to networking, Sunday's Cocktail Reception and Cookout along with Tuesday Evening's Western Fiesta will ensure a well-balanced approach to relationship building.

About Us

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

FOR MORE INFORMATION

For further information on Frost & Sullivan events, press/media registration, sponsorship, and inquiries contact Brian Denker at brian.denker@frost.com or 516-255-5474.