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SID Selects Winners of 2008 Display of the Year Awards

Business Wire, May 12, 2008

Products Turn Up the "Cool Factor" for a Wide Range of Consumer Viewing Experiences

SAN JOSE, Calif. -- The Society for Information Display (SID), the leading global organization dedicated to the advancement of electronic-display technology, today announced the winners of its 13th annual Display of the Year Awards. This year's honorees represent exciting advances in providing consumers with a superior viewing experience, whether handheld, in the home, or on the big screen.

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Commenting on this year's winners, Dick McCartney, Chair of SID's Display of the Year Awards Committee, noted, "Collectively, the 2008 award recipients have excelled at transitioning innovative products and technologies from 'hot' buzzword to 'cool' reality. The significant number of nominations we received around the world speaks to the mounting prestige associated with these accolades across the global display community. On behalf of SID, I would like to truly commend this year's award recipients' ongoing commitment to innovation and to shaping the future of today's display arena."

To qualify for consideration for a 2008 Display of the Year Award, a product had to be available for purchase during the 2007 calendar year. The six winners, two in each of three main categories, were chosen by a distinguished panel of experts who evaluated the nominees for their degree of technical innovation and commercial significance, in addition to their potential for positive social impact. As the display industry's most prestigious honor, the Display of the Year Awards will be presented to the winners during a special luncheon on Wednesday, May 21, 2008, as part of Display Week 2008: The SID International Symposium, Seminar & Exhibition, which will take place May 18-23, at the Los Angeles Convention Center in Los Angeles, Calif. The winning products and a brief description of each are listed below. A more comprehensive description of the award winners is included in the Display Week 2008 Show Issue of Information Display magazine.

Display Component of the Year

Gold Award: Luminus Devices PhlatLight LED Backlight Unit

Last year's Silver Award winner in this category for its PhlatLight([R]) light-emitting diode (LED) technology, Luminus Devices this year topped the balloting with the PhlatLight backlight unit (BLU) for liquid-crystal display (LCD) TVs. Developed with Global Lighting Technology, the PhlatLight BLU integrates Luminus' PhlatLight LEDs with Microlens[TM] light guides from Global Lighting Technology, thus requiring only eight RGB chipsets to illuminate a large-screen LCD display. Other LED backlight units require hundreds, or even thousands of conventional LEDs to achieve adequate brightness and uniformity. By requiring fewer LEDs, the PhlatLight BLU dramatically reduces the cost and complexity of LED backlighting for large-screen TVs, enabling enhanced brightness and color uniformity over the life of the TV. Moreover, because it is edge-illuminated, the PhlatLight BLU also enables thinner LCD-TV designs.

Silver Award: FUJIFILM Corp. WV-EA Film

Twisted-nematic (TN) mode thin-film transistor (TFT)-LCDs are popular and widely applied in PC monitors because of its high-light transmittance, relatively fast response time, ease of manufacture and cost effectiveness. However, TN-mode LCDs did not have enough viewing-angle performance compared to other LCD modes. The most successful method to solve TN-mode's weak point was the use of Wide View (WV) film by FUJIFILM Corporation. The WV film is an optical compensation film that enhances the viewing-angle performance of TN-mode LCDs, allowing users to see clear images at oblique angles. The newly developed WV-EA film in 2007 has succeeded in remarkable film thickness uniformity, in addition to improved viewing-angle performance (the viewing angles at a contrast ratio of 10:1 are 160 degrees in both horizontal and vertical directions). To improve the uniformity, two new technologies have been introduced in WV-EA film. One is a new airflow control technology with the precise control of airflow directions and speed in the drying chamber. The other is a new additive that makes film thickness uniformity compatible with wide viewing-angle performance. These improvements have allowed WV-EA film to expand in TV applications, which have never been possible for conventional WV films.

Display Device of the Year

Gold Award: Sony Corp. XEL-1 OLED TV

The XEL-1 from Sony Corp. is the world's first organic light-emitting diode (OLED) TV. The 11-inch (diagonal) XEL-1 is just 3mm at its thinnest point and offers superior picture quality via Sony's independently developed Organic Panel, which delivers a host of advantages, including high contrast, peak brightness and color reproduction, as well as rapid response time. The OLED display panel's light-emitting structure eliminates both the mercury associated with traditional backlighting and the need for a separate light source, enabling extremely low power consumption. Sony's innovative Super Top Emission technology features a wide aperture ratio, which produces the high brightness and efficiency that allow the TV to deliver an accurate picture. The device's proprietary color filter and micro cavity structure allow it to reproduce natural colors, while featuring rapid response times for smooth, natural reproduction of fast-moving content, e.g., sporting events and action scenes in films. The XEL-1 includes two High-Definition Multimedia Interface (HDMI) inputs and a Memory Stick[R] slot for viewing high-resolution photos. The inaugural model is also Digital Media Extender (DMeX) compatible, allowing consumers to add BRAVIA[R] Internet Video Link service and other future modules.

Business Services Industry

SID Selects Winners of 2008 Display of the Year Awards

Business Wire, May 12, 2008

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