SK&A Announces 4 New Pharmaceutical Contracts

Business Wire, May 13, 2008

Half of the Top 20 U.S. Drug Companies Now Use SK&A for Healthcare Provider Marketing Data and Services

IRVINE, Calif. -- When it comes to accurate, reliable data for clinical, marketing, sales or compliance, U.S. pharmaceutical companies are turning to the industry leader--SK&A Information Services, Inc.

SK&A announced today that it signed first-time contracts with four of the top 20 pharmaceutical companies during the first four months of 2008. This brings to 10 the number of top 20 drug companies actively licensing SK&A data or using SK&A information services. Combined, SK&A delivered more than 3.4 million healthcare contact records from its Hospital, Pharmacy and Office-Based Physician databases during the four month period.

"With our commitment to quality healthcare information, the SK&A brand is rapidly gaining traction in the pharmaceutical and biotechnology industries," said Dave Escalante, President and Chief Operating Officer of SK&A. "Our reputation for providing telephone-verified, business-location targeting data is helping our customers to recruit physicians for clinical studies, improve ROI for brand marketing, increase the effectiveness of sales efforts, and ensure federal and state regulations are satisfied.

"The pharmaceutical contract wins come on the heels of double-digit customer acquisition and growth," Escalante added. "SK&A increased its active customer base by over twenty percent last year, and we're on track to do the same in 2008." More than a dozen other smaller pharmaceutical and biotech customers have also engaged SK&A this year.

Among SK&A's products and services with the highest appeal to the pharmaceutical sector are:

* PrescriberPlus[TM]--enables the targeting of physicians based on the volume of prescriptions written for individual drug brands or therapeutic classes.

* Physician Access--identifies no-see physicians and physicians who require a sales rep to make an appointment.

* SK&A Live Access--allows subscribers to instantly access SK&A's 2 million healthcare records for viewing or downloading.

* Email and Fax Broadcasting--allows for the immediate deployment of important marketing messages.

* Merge/Purge and Append--allows companies to submit their legacy databases to SK&A for updating and enhancement.

* Direct Mail--provides targeted lists for mailing campaigns, backed by SK&A's 100% deliverability guarantee.

About SK&A Information Services, Inc.

SK&A is a leading provider of healthcare information solutions and databases. SK&A researches and maintains contact and profiling information for over 2 million healthcare practitioners, including 830,000 prescribers. SK&A's customers include many of America's most recognized healthcare and pharmaceutical institutions. Based in Irvine, Calif., the company was founded 26 years ago by Stuart Krasney. Please visit www.skainfo.com for more information or www.skalivecounts.com for counts and ordering.