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Business Services Industry
Newspaper Ad Expert Deborah Armstrong to Address Online Advertising in the 2008 Presidential Campaign
Business Wire, May 13, 2008
Armstrong is Panelist at Interactive Media Conference in Las Vegas on May 14(th)
NORWALK, Conn. -- Mediaspace Solutions[R] (MSS), a full-service market leader in multi-market newspaper advertising and online media placement services, today announced the addition of its Deborah Armstrong to the roster of speakers at the 2008 Interactive Media Conference and Trade Show in Las Vegas, Nevada. Editor & Publisher and Mediaweek's Interactive Media Conference and Trade Show is presented by the John S. and James L. Knight Foundation in association with LinkedIn. Armstrong is one of four experts slated to address the Campaign 2008 Advertising- Follow the Money session.
Armstrong, an expert on the topic of newspaper print and online advertising, is often quoted on online media and newspaper advertising trends that drive agency and advertiser initiatives. At the Interactive Media Conference, she will provide insight on the evolving dynamics of the online advertising programs of the 2008 presidential campaign. Armstrong will also highlight strategies online media can implement to attract record breaking campaign dollars as well as initiatives publishers can execute to compete with the candidates' Web sites, independent bloggers and other partisan publications for political ad dollars.
"Online advertising has completely changed the landscape of traditional presidential campaign marketing," said Deborah Armstrong, Senior Vice President Sales and Marketing, Mediaspace Solutions. "This session will analyze the increasingly important role online media and newspaper web sites will play at the national level and local races alike," Armstrong added.
For more information on the 2008 Interactive Media Conference and Trade Show, visit:
www.interactivemediaconference.com
About Mediaspace Solutions
Mediaspace Solutions (MSS) is a privately held marketing and promotion leader in the newspaper and online media placement sector and has the largest reach of any media buying firm--4500 newspapers and associated web sites. Mediaspace Solutions' proprietary technology streamlines the planning, purchase, placement and verification stages of national and regional media placement campaigns for agencies and advertisers nationwide. The company's onLine:onPage solution is the industry's leading media placement offering that facilitates premium ad placement in multi-market newspapers and locally affiliated Web sites. For more information, visit http://www.mediaspacesolutions.com/.
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