Winn-Dixie Initiates Collaborative Industry Effort

Business Wire, May 15, 2008

JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc., (NASDAQ:WINN) today announced it is exploring ways to expand its successful neighborhood merchandising and marketing programs. The initiative aims to promote improved information sharing amongst Consumer Product Manufacturers with the help of key technology partners.

Winn-Dixie intends to work with leading Consumer Product Manufacturers in better aligning merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit and enhancing customer satisfaction.

This partnership reinforces Winn-Dixie's commitment to become a leading neighborhood grocer in every market it serves. The use of industry-standard information will allow for reduced shelf-level out of stocks and the ability to tailor product offerings to fit each individual community in the grocer's five-state operating area.

In support of this effort, Winn-Dixie will work with IBM, Priva Technologies and TrueDemand Software who will provide access to methodologies, best practices and applications used to improve information sharing and collaboration with leading Consumer Product Manufacturers.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 520 retail grocery locations including more than 400 in-store pharmacies in Florida, Alabama, Louisiana, Georgia, and Mississippi. For more information, please visit www.winn-dixie.com.

About IBM

For more about IBM, visit www.ibm.com.

About Priva Technologies

Founded in 1999, Priva Technologies is a privately-held Delaware Corporation that specializes in the development of advanced transaction and security platforms for the government, enterprise and consumer markets. Priva Technologies' flagship product, The Cleared[TM] Security Platform, is the most comprehensive and powerful authentication solution available today. Its Patented marketing and analytics platform delivers relevant offers online and at point of sale. The company is headquartered in Chicago, IL with research and development in Annapolis, MD, and Cupertino, CA. For more information, please visit www.cleared.com. The company was recently approved by the Transportation Security Administration as a service provider for its Registered Traveler program.

About TrueDemand Software

TrueDemand Software helps consumer goods companies capture lost sales at the shelf. TrueDemand's breakthrough solution for account teams, in-store merchandising teams and sales executives enables customers to reduce out-of-stocks and to rapidly and accurately take actions that result in a sustainable lift in sales. TrueDemand is based in Los Gatos, Calif., with offices in Atlanta, Ga.; Bentonville, Ark.; and Pune, India. For more information, please visit www.tdemand.com.