A Visual Enhancement Engine Evaluation Module From QuickLogic - An Easy Way to "Seeing is Believing"

Business Wire, May 16, 2008

* VEE Evaluation Module seamlessly integrates into the display path of handheld and portable electronics without modification to existing architecture

* Enables development teams to test-drive VEE in their own form factor with their own displays

* Includes sensor and control for automatic adaptation to ambient lighting changes

SUNNYVALE, Calif. -- QuickLogic[R] Corporation (NASDAQ:QUIK), the premier supplier of ultra-low power configurable platforms for the mobile market, has developed an evaluation module for its Visual Enhancement Engine (VEE) technology that allows OEMs and ODMs to see first-hand the benefits the technology can bring to their mobile devices, both in terms of revolutionary image enhancement and battery life savings. The module comes with both pre-configured mobile processor and Liquid Crystal Display (LCD) interfaces that enable easy insertion into an existing handheld device so that developers can evaluate the technology in a real-world setting without making any significant engineering investment.

QuickLogic's VEE technology creates a TV-quality viewing experience of visual media in mobile systems by adaptively enhancing image/video data in real time. Unlike typical global enhancements such as gamma correction and content adaptive backlight control (CABC), VEE's enhancements are context sensitive and adapt pixel by pixel. The technology adapts to changes in ambient light, giving developers an alternative to simply boosting the backlight intensity level for daylight viewing.

"Our VEE technology delivers a significant impact in terms of a superlative viewing experience and battery lifetime extension in mobile systems," said Howard Li, Senior Solution Marketing Manager for QuickLogic. "We developed this evaluation module so our customers could see VEE in action while not spending precious time and R&D dollars to build prototype systems." Delivered as a pre-configured Customer Specific Standard Product (CSSP), the module is designed to fit seamlessly between the LCD and the main PCB. "OEMs and ODMs can then 'test-drive' the technology in their labs, demonstrate it to carriers and network operators, and even to consumers," said Li.

The VEE Evaluation Module incorporates an on-board ambient light sensor to allow testing of the technology's ambient lighting response and adaptive control of the VEE image processing algorithm. It also includes a Flash ROM to hold the VEE parameters that configure the CSSP for the specific LCD that it is connected to. An on-board switching regulator ensures that the module can run off the mobile device's battery, regardless of operating voltage, enabling the evaluation of VEE's positive impact on battery life.

Availability

The VEE Evaluation Module is immediately available for customers considering adoption of VEE technology in their mobile designs. Furthermore, QuickLogic will configure the VEE Evaluation Module's initial display parameters based on the OEM/ODM LCD display specifications for easy integration.

About QuickLogic

QuickLogic Corporation (NASDAQ:QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.

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