JCPenney Board of Directors Declares Quarterly Dividend

Business Wire, May 16, 2008

Company Holds Annual Meeting of Stockholders

PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) announced today that its Board of Directors declared a quarterly dividend of $0.20 per share on the Company's common stock. The dividend is payable Aug. 1, 2008, to Company stockholders of record at the close of business on July 10, 2008.

In addition, JCPenney held its Annual Meeting of Stockholders today at the Company's Home Office in Plano, Texas. At the meeting, Company stockholders re-elected nine directors for a one-year term and ratified the appointment of KPMG LLP as independent auditor for the fiscal year ending Jan. 31, 2009. In other business, stockholders approved a non-binding proposal regarding stockholder approval of certain severance agreements with senior executives.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,074 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.