Business Services Industry
.Fox Networks Launches Worthnet.Fox, the First International Ad Network Targeting Financial News and Advice
Business Wire, May 19, 2008
Wall Street Journal Digital Network Properties to Be among the Key Media Partners at Launch
LOS ANGELES -- .Fox Networks, the leading international ad network operated by Fox International Channels (FIC), announced today the launch of Worthnet.Fox, a vertical ad network that targets international consumers of financial news and investment advice online. Properties of The Wall Street Journal Digital Network - including The Wall Street Journal Online (www.wsj.com), Barron's Online (www.barrons.com) and MarketWatch (www.marketwatch.com) - will be among the key media partners available on Worthnet.Fox, with representation focused in Latin America.
This marks the first vertical network launched by .FOX Networks, the year old unit focused on providing quality inventory to advertisers outside the U.S. Worthnet.Fox will seek to capitalize on a growing community of avid followers of the markets, including both traditional and new global affluent individuals, many of the latter coming from the emerging economies. The network will allow advertisers to easily target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. It will also enable publicly traded companies from overseas to reach out to a wider and more disperse shareholder base. In addition, Worthnet.Fox will be an ideal marketing channel for sellers of luxury and aspirational goods and services.
"Of 46,000 publicly traded companies around the world, 20,000 come from emerging economies - and nearly half of these went public in the last five years. Worthnet.Fox provides an unparalleled opportunity to target difficult to reach traditional and new global affluent individuals whose interests span the globe," said Hernan Lopez, President, .Fox Networks and COO, FIC.
"The Wall Street Journal Digital Network properties enjoy a global following. Through Worthnet.Fox, we will enable publicly traded companies as well as luxury brands and services to connect to our highly valuable audience while generating incremental revenue outside our normal ad sales channels," said Gordon McLeod, president of The Wall Street Journal Digital Network.
Additional websites in the financial and investment news and advice categories featured on Worthnet.Fox include a multitude of premium third-party news publishers. Plans are to continue adding publishers to the network. Worthnet.Fox sells inventory across a number of websites in a category, but like most ad networks, does not generally offer site selection. Consistent with its mandate to not duplicate existing sales efforts for its clients, .Fox will not represent The Wall Street Journal Digital Network in markets where the network already has sales offices.
Like its parent .Fox Networks, Worthnet.Fox focuses on advertisers outside of the US. Fox Networks has offices in the Americas (Miami, servicing the US Hispanic and pan-Latin American advertisers; Mexico, Sao Paulo, Buenos Aires, Santiago, Caracas, Bogota, Guatemala), Europe (London, Paris, Madrid, Hamburg, Milan, Rome, Istanbul) and Asia (Tokyo and Singapore). In addition, FIC also has direct television sales teams in most of those locations plus Lisbon, Sophia, Amsterdam, Copenhagen, Moscow, Hong Kong, New Delhi, Mumbai, Bangalore, Kolkatta, Seoul, Beijing, Shanghai, Taipei, Dubai and Sydney.
Notes to Editors:
About .FOX Networks:
.FOX Networks, a unit of Fox International Channels, delivers globally, servicing locally, allowing access for the first time to the quality inventory of one of the world's largest media owners, News Corporation, and premium third party publishers. .FOX Networks provides online display, online video and mobile products for predominately branding international advertisers who also require a degree of performance, in addition to the needs of pure direct marketers. By the end of 2008, .FOX Networks will be the largest network in terms of global coverage with over 20 countries in operation. For more information, go to www.foxnetworks.com and www.worthnet.net.
About Fox International Channels:
Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation. FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 90 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 100 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.
About The Wall Street Journal Digital Network
The Wall Street Journal Digital Network comprises business and financial news websites including The Wall Street Journal Online (www.wsj.com), the leading provider of business and financial news and analysis on the web with more than one million subscribers; Barron's Online (www.barrons.com), the site of America's premier financial magazine with 127,000 subscribers; MarketWatch.com, a leading investing and financial news site with 100 journalists in 10 bureaus around the world; and AllThingsD.com, a site devoted to news, analysis and opinion on technology, the Internet and media. Marketers seeking business decision-makers and affluent and influential individuals can reach more than 23 million unduplicated, unique visitors each month across The Wall Street Journal Digital Network.
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