NetCracker Introduces Technology Innovations — Enables New Business Models for Service Providers

Business Wire,  May 19, 2008  

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Takes Leadership Role as Platinum Sponsor, Featured Speaker, & Finalist in Excellence Awards

Demonstrates Services Ecosystem Catalyst Project & Announces New Product Release

NICE, France -- NetCracker Technology -- in its lead role at Management World 2008 -- is announcing the introduction of new capabilities that enable Communications Service Providers (CSPs) to participate in the emerging content-driven economy and to monetize the opportunities it creates. Management World 2008 is taking place in Nice, France from May 18-22.

NetCracker, the leader in Service Layer Transformation[TM], will demonstrate new Services Ecosystem capabilities in the TM Forum's Managed Services Syndication Catalyst Project, which is focused on helping operators redefine their roles in the shifting communications value chain. In addition, NetCracker will announce its Pasadena Product Release that provides advanced support for OSS transformations.

NetCracker Technology is the Platinum Sponsor at Management World 2008 and -- together with its customers -- has several lead speaking positions. NetCracker is also exhibiting in Booth 97 and is hosting product demonstrations in private meeting rooms. In addition, NetCracker has been selected as a Finalist in two prestigious TM Forum Excellence Award categories.

"The underlying economics and the traditional business models in the Communications Industry are changing rapidly," said Andrew Feinberg, President and CEO of NetCracker Technology. "It is more important than ever for Service Providers to position themselves as creators, aggregators, and distributors of content and services. NetCracker's next generation of products is dedicated to providing our customers with the tools to do just that."

NetCracker and the Emerging Services Ecosystem

The Communications Industry is undergoing rapid and fundamental changes that will have far-reaching consequences. The traditional value chain is disintegrating: CSPs can no longer control service delivery from the core network to the end user. In the emerging value chain, content providers, aggregators, and distributors are creating a unique and powerful Services Ecosystem that allows users to share information and entertainment in creative new ways.

To monetize the Services Ecosystem CSPs must:

* Abstract service elements from the network

* Build service elements and a service assembly infrastructure

* Expose APIs and make Software Development Kits available to third parties

To demonstrate its approach to monetizing the Services Ecosystem, NetCracker is providing service abstraction and assembly capabilities to the TM Forum's Managed Services Syndication Catalyst project. NetCracker enables the assembly of service components provided by different CSPs and the delivery of syndicated services over any architecture. NetCracker's service abstraction and assembly capabilities will be demonstrated in Booth C1 of the Catalyst Showcase.

Leadership and Speaking Roles at Management World 2008

NetCracker has been selected as a Finalist in two TM Forum Excellence Award categories: Best New Management Product and Best Practices - Supplier. These awards acknowledge NetCracker's major contributions to the industry and substantial benefit to its customers, as well as the company's vision and leadership in product innovation. The awards will be announced on the evening of May 19 at a gala dinner.

Senior NetCracker executives -- together with representatives from France Telecom, TELUS, and UPC / Cablecom -- will describe their recent OSS transformational projects using NetCracker solutions. NetCracker -- the Worldwide Leader in OSS Transformation -- speeds the delivery of converged services across Network and IT to increase Service Provider profitability.

NetCracker-Customer presentations include:

* Merging the Power of Network and IT: The CIO vs CTO Debate

* Managing the Evolution of Technology Across 100 Carriers: A Case Study

* From Legacy to Convergence: Dynamics of Successful Migration

* From Core to Door: Deploying FTTH in 90 Days

* Taking the Next Step: Cable Play for the Enterprise Market

The Pasadena Product Release

NetCracker will be announcing its Pasadena Product Release -- a continuing demonstration of the company's innovation and leadership in the industry. Pasadena, the latest release of the NetCracker product suite, reduces time to market for complex new services with Data Center Infrastructure Management and Business Activity Metrics.

Pasadena enables NetCracker customers to deliver high-end products in a competitive market; achieve rapid ROI; reduce implementation, upgrade, and support costs; and drive down the Total Cost of Ownership -- all via a state-of-the-art, innovative, standards-based platform.

To schedule a meeting with NetCracker executives or attend a product demonstration, please contact Juliet Shavit at jshavit@smartmarkusa.com

About NetCracker Technology

NetCracker Technology is the leading global Solution Company enabling Service Providers to deliver rapidly and manage effectively convergent and content-rich offerings. NetCracker delivers service and resource management through its software and implementation expertise. NetCracker's portfolio includes a comprehensive suite of product modules as well as specialized vertical solutions (such as Triple Play), all pre-integrated with the NetCracker Framework. Founded in 1993, NetCracker Technology is headquartered in Waltham, MA, and can be reached at +1-781-419-3300 or www.NetCracker.com.