Industry Visionary Martha Rogers Joins eglue's Board

Business Wire, May 19, 2008

Acclaimed Author and Industry Visionary Martha Rogers, Ph.D. Joins Company's Board of Directors

HOBOKEN, N.J. -- eglue, a global provider of unique real-time customer interaction management software solutions for the enterprise, announced today that industry visionary Martha Rogers, Ph.D. has joined the company's board of directors, effective May 1, 2008.

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Dr. Rogers is an acclaimed author and a world-class speaker. Dr. Rogers is a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm, now a division of Carlson Marketing Worldwide. Business 2.0 Magazine named Dr. Rogers one of the nineteen most important business gurus of the past century. The World Technology Network has named her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change has ranked her among the Global "Top 100 Business Intellectuals."

"Customer-minded corporations have figured out that to make relationships with customers last, it is important that they build and nurture these relationships with every interaction," states Dr. Rogers. "Companies are now realigning their objectives around just that - their interactions with customers - and eglue allows them to achieve the most efficient and optimal results and dramatically increase the overall Return On Customer(SM) during each and every customer interaction. It does so by continuously adapting and responding to changing business circumstances in real time, and by managing the inherent unpredictability of interacting with customers."

"We are thrilled to welcome such a highly regarded industry expert to our board of directors," says Dror Pockard, eglue President and CEO. "Combined decades of CRM experience and collaboration with foremost industry players have justifiably established Martha Rogers and her partner Don Pepper as the leaders of customer experience. We are very fortunate to have Dr. Rogers join our board, where her vast experience will further enhance eglue's proven ability to address the genuine need for effective real-time Customer Interaction Management solutions. We are fully aware of the range of opportunities always open to someone of Martha's reputation, and we are delighted that she has chosen eglue."

About eglue

eglue is a global provider of award-winning real-time customer interaction management software solutions for the enterprise. eglue makes it possible for companies to achieve the most efficient and optimal results during each and every customer interaction, by continuously adapting and responding to changing business circumstances in real-time, and by managing the inherent unpredictability of interacting with customers.

A privately-held company founded in 2001, eglue is headquartered in Hoboken, New Jersey, with offices in the United Kingdom, in Spain and in Israel. Recipient of the 2007 Product of the Year award from Customer Interaction Solutions Magazine, eglue caters to Fortune 500 companies worldwide and is backed by such leading international VCs and private investors as Giza, Cedar and Evergreen.

For more information on eglue, please visit www.e-glue.com.