Kodak Recognized by Europe's Technical Image Press Association for its Imaging Innovation

Business Wire, May 2, 2008

KODAK Adaptive Picture Exchange Voted Best Retail Finishing System in Europe 2008; KODAK PROFESSIONAL T-MAX 400 Film Voted Best Film in Europe 2008

ROCHESTER, N.Y. -- Eastman Kodak Company (NYSE:EK) continues to receive industry accolades for its new product offerings, receiving two Technical Image Press Association (TIPA) awards. TIPA named the new KODAK Adaptive Picture Exchange (APEX) as the Best Retail Finishing System in Europe, and Kodak's new improved black-and-white film, KODAK PROFESSIONAL T-MAX 400 Film as the Best Film in Europe. TIPA members, comprising the largest and most influential photo and imaging press association in Europe, voted on the awards.

"Through the depth and breadth of our offerings, Kodak strives to provide all our customers, ranging from consumers to professional photographers to retailers, with the best solutions to capture and tell their stories," said John O'Grady, Managing Director, Europe, Africa and Middle East, and Vice President, Eastman Kodak Company. "We're thrilled that an organization as prestigious as TIPA recognizes the importance of supporting all these markets and has given our APEX system and T-MAX Film these awards."

TIPA's Best Retail Finishing award recognizes the ease of use, flexibility, scalability, low cost and high quality photo products offered to retailers by APEX, Kodak's new behind-the-counter thermal dry lab solution. This award continues industry recognition of APEX, which earlier this year received Digital Imaging Marketing Association's (DIMA) Innovative Digital Product Award.

"The KODAK Adaptive Picture Exchange provides retailers with unprecedented ease-of-use, flexibility and scalability, enabling them to produce profitable, high-quality photo products while minimising cost and complexity," said the TIPA jury. "APEX is a totally new design in dry lab systems, designed to meet the evolving needs of retailers of any size in any channel. Retailers can connect current KODAK Order Stations to the Adaptive Picture Exchange to fulfill consumers standard print orders, and can also tap APEX's ability to accept, manage and produce premium product orders like posters, single and double-sided photobooks, calendars, collages, greeting cards, and KODAK Picture Movie DVDs."

The TIPA award for film recognizes the fact that Kodak's improved T-MAX 400 Film is now the world's finest-grained and sharpest 400-speed black-and-white film, offering photographers a level of clarity normally only available from a 100-speed film. This marks the second industry award for the new T-MAX Film, which also received Professional Photographer's 2008 HOT ONE Award.

"The latest version of Kodak's famous black-and-white emulsion proves that film still has much to offer photographers," said the TIPA jury. "Its ISO speed is fast enough for quick-fire reportage work in low light, yet its fine-grain emulsion yields the detail required by landscapers. It's an excellent film that will be enjoyed by monochrome devotees across the board."

The TIPA Awards 2008 presentation will take place on the opening day of Photokina 2008 in Cologne, Germany.

For more information on the KODAK Adaptive Picture Exchange, visit: www.kodak.com/go/APEX

Details of Kodak's full black-and-white film portfolio can be found online at www.kodak.com/go/bwfilms.

For more information on Kodak's Retail Printing Solutions, visit: www.kodak.com/go/retailprinting.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com, and our blogs: 1000words.kodak.com, and PluggedIn.kodak.com.

Editor's Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes application if already installed on your computer. From the iTunes store, type "Kodak podcast" in the search field to view all of our podcast offerings.

Kodak, Kodak Professional and T-MAX are trademarks of Kodak.

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