Business Services Industry

Fathead® Produces The Hockey Holy Grail

Business Wire, May 20, 2008

NHL([R]) Fans Can Now Own the Most Coveted of Trophies, The Stanley Cup(TM)

LIVONIA, Mich. -- Fathead([R]), the number one brand in sports and entertainment wall graphics and the best-known for its official life-size images of NHL([R]) athletes and logos, is proud to announce the production of the first-ever championship trophy wall graphic, The Stanley Cup(TM). The Stanley Cup(TM) is the oldest professional sports trophy in North America and for years NHL([R]) fans have always desired to have The Cup hoisted by their team to proclaim them as the year's ultimate champions. Now, they'll be able to raise the Stanley Cup(TM) in the comfort of their living room - and give it a place of honor on the wall.

"Traditionally, it is a privilege for each NHL player who wins the Stanley Cup Championship to spend an adventurous day with the cup," says Brock Weatherup, Fathead CEO. "Now, fans have the opportunity to display this cherished symbol for all to see every single day. The Stanley Cup(TM) Fathead pays homage to absolute greatness on the ice and the passion that drives players and fans alike to seek the ultimate GOAL!"

"The Stanley Cup is widely regarded as the most recognizable trophy in all of sports," said Dave McCarthy, NHL Senior Director Consumer Products Marketing. "Making a Stanley Cup Fathead available not only pays tribute to the crown jewel of the NHL season, but allows fans to engage in the magic that is the Stanley Cup Playoffs."

Real.Big. Fathead[R] is the high def, life-size vinyl wall-graphic with a special adhesive backing that allows it to be moved from wall to wall, making them perfect for decorating a bedroom, office or entertainment area. NHL Real.Big. Fathead[R]images can be purchased by visiting the company's website, http://www.fathead.com where over 450 of the best sports and entertainment stars can be found and at select retailers across the country, or by calling (877)-FATHEAD.

About Fathead LLC: The Livonia, Mich-based company, whose products include Real.Big. Fathead[R], maintains license agreements with the NFL and PLAYERS INC., Disney Consumer Products, Inc., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, MLS, Action Sports, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and WMG.