Phil@Poste Puts Stamp of Approval on BroadVision's Commerce Agility Suite 8.1 and e-Merchandising 8.1 to Boost E-Commerce Activities

Business Wire, May 20, 2008

Superior Flexibility, Scalability and Customizable Components for an Evolving E-Business

REDWOOD CITY, Calif. -- BroadVision, Inc., (OTCBB:BVSN) a global provider of strategic e-business solutions, announced today that Phil@Poste, a division of La Poste, chose BroadVision[R] Commerce Agility Suite and e-Merchandising for its new Phil@Poste web site. BroadVision supports Phil@Poste in creating a new sales channel by implementing the Phil@Poste web site with BroadVision Global Services.

Phil@Poste is already live with their "Etats Generaux de la Philatelie" web site for the Communications department. The web site uses BroadVision Content Services[TM] publishing and was implemented by BroadVision Global Services.

Jo[R]lle Amalfitano, Communications Director at Phil@Poste: "Flexibility was key to us as we were looking for e-commerce applications that could be fully tailored to our needs. We were quick to recognize the great advantage of BroadVision's modular application functionality and easily added BroadVision Portal and Content Services to evolve our e-business."

The upcoming e-commerce project will be a remake of the current web site offering an online catalogue for several services. Through BroadVision's agility, the web site can be quickly adapted and re-configured to respond to the individual needs of Phil@Poste.

"BroadVision stands for agility. Our goal is to offer our clients maximum flexibility and innovative functionality which spans from our e-business solution suite to our e-commerce components. The K2 (Kona * Kukini)[TM] framework allows strategic e-businesses to create their individual package and evolve their business step by step," said Andrea Rubei, Vice President and General Manager of Europe, Middle East and Africa (EMEA) at BroadVision. "We are happy that Phil@Poste chose BroadVision for its portal, content, and e-commerce needs."

About Phil@Poste

Phil@Poste is a national division of the French national postal service, La Poste, and is in charge of all philatelic activities. Phil@Poste creates, prints, and distributes stamps, pre-paid envelopes as well as additional products that simplify and add value to writing.

Despite the worldwide regression of philately (-30% from 1998 to 2001), Phil@Poste strengthens its position in the market with continuing marketing innovations and state-of-the-art technologies. Particularly, their extensive know-how in designing, a high-tech printing press with exceptional technologies (copper engraving, finishing, packaging); and proven know-how in long-distance sales and e-commerce have contributed to their unparalleled success.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile tool sets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Renault, Sony, Standard Chartered Bank, Vodafone, and Xerox -- rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 33 (0) 1 71 18 27 11, email to mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision, BroadVision Commerce Agility Suite, BroadVision eMerchandising, BroadVision Content Services and BroadVision Portal are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.