Francis Ford Coppola Presents Launches Encyclopedia

Business Wire, May 21, 2008

Attack! Marketing to Develop Buzz Marketing Campaign

SAN FRANCISCO -- Attack! Marketing & Promotions, an events and non-traditional marketing agency, has been selected as the exclusive event marketing agency for the Encyclopedia brand, the new wine offering of Francis Ford Coppola Present's winery.

Attack! Marketing will focus on developing connections between the Encyclopedia brand and its target audience - millennials, through online buzz generation and offline marketing and events. The goal will be to educate and entertain a new generation of wine drinkers targeting them where they relax and unwind, offline at events and online at lifestyle related websites.

Encyclopedia will target influencers at niche lifestyle events. Attack! will utilize a variety of non-traditional marketing techniques, including video wall projections, sidewalk chalkings and event sponsorship to connect with the highly sought-after demographic (21-29 years old).

Online, Attack! will represent Encyclopedia by seeding digital assets and video on a variety of lifestyle websites and social networking sites. Emphasis will be placed on driving traffic to www.knowine.com, Encyclopedia's official website.

About Attack! Marketing

Attack! is a nationwide brand communications agency, specializing in events and non-traditional marketing. Attack! provides clients with full service campaign development, execution & reporting. With over 300 satisfied brands to-date and more than 40,000 registered talent reps nationwide, Attack! Marketing delivers your brand message into the hearts and minds of your target audience.

For more information, visit www.attackmarketing.net

About Encyclopedia Wine

Encyclopedia is the newest line of wine from Francis Ford Coppola Presents. It includes a Cabernet Sauvignon from France, Pinot Grigio from Italy, Tempranillo from Spain and Riesling from Germany. Encyclopedia emphasizes the rich history and culture of wine and speaks to "adventurous wine drinkers with a thirst for knowledge and a love of discovery."

About Francis Ford Coppola Presents

Francis Ford Coppola Presents is the lifestyle brand of legendary filmmaker and entrepreneur Francis Ford Coppola. The company's ventures into wine, food and hospitality have been successful in establishing FCCP as a unique brand committed to quality and adventure.