DIGITAS LAUNCHES THE THIRD ACT: Brand Content Platform Helps Clients Seize New Opportunities for the Creation and Distribution of Digital Content

Business Wire, May 21, 2008

NEW YORK -- Mark Beeching, global chief creative officer, Digitas (www.digitas.com), part of Publicis Groupe, announced today that the agency has launched The Third Act:, a brand content platform designed to help clients better leverage new and emerging opportunities for the creation and distribution of motion media content.

The Third Act: supports clients with:

* Brand content idea development

* Content and distribution strategies

* Management of the entire content development and distribution process

* Content production and integration in all formats

The Third Act: is headquartered in New York and operates as a separate entity under the Digitas umbrella. The Third Act: serves Digitas clients, partners with Publicis Groupe agencies on projects and business as appropriate, and has its own client roster. The Third Act: also employs resources in Boston and Chicago as well as global production partners.

Additionally, Digitas and The Third Act: will present a first-of-its-kind digital content event, the Digital Content NewFront '08 (www.digitalcontentnewfront.com), in New York on June 5, to formally introduce The Third Act: and stimulate dialogue between content creators, producers, distributors and agencies to discuss the current industry landscape and how to navigate this new space together.

The Third Act: is led by Stephanie Sarofian, SVP and Managing Director. Other leaders include John McCarus, VP/Group Director, Brand Content Management. The Third Act: brings together agency, production, media and entertainment resources and partners to offer clients one source of brand content innovation.

Said Beeching, "As traditional production and distribution hierarchies erode, video is set to explode into exciting new ways of reaching audiences - rapidly following where music has already blazed a trail. This explosion opens up infinite new possibilities for brands to play."

Sarofian added, "We developed The Third Act: as an arena where resources and partners collaborate to develop, create, and distribute brand content and motivating experiences for our clients across all channels."

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company.

Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris : FR0000130577), the world's fourth largest communications group, the world's second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.