Research and Markets: Attitudes Towards the Ever Changing Advertising and Media in the United States

Business Wire, May 21, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c92489) has announced the addition of "Attitudes Towards Advertising and Media in the United States" to their offering.

The advertising industry is in the midst of unprecedented change, as DVRs, the Internet, and other devices change the way media are consumed. Traditional approaches are showing their shortcomings, while new avenues hold unfamiliar territory.

Readers of this report will learn:

- How the Internet is reshaping how Americans consume media and spend their leisure time, and potential strategies for capitalizing on this historic shift.

- How DVR usage and the presence of children increase the likelihood that adults will watch commercials, along with the appeal of targeted commercials that meet individuals' unique desires and needs.

- Respondents' attitudes towards commercials, online advertising, movie commercials, and embedded advertising.

- Demographic groups and cohorts most receptive to advertising.

- Strategies and approaches to online advertising, targeted advertising, and non-traditional tactics that hold significant promise.

This report also examines cutting-edge trends in the delivery and creation of advertising, including on-demand advertising and personalized advertising. The examination of these various subjects will help readers make smart strategic decisions in an industry undergoing tremendous change.

Companies mentioned:

- TiVo Inc
- YouTube, Inc.
- The New York Times Company
- MySpace.com
- Google, Inc.
- Yahoo! Inc
- Comcast Corporation
- Facebook, Inc.
- ABC, Inc.
- Los Angeles Times
- McDonald's U.S.A.
- Toyota Motor Sales, U.S.A., Inc.
- USA Today
- HJ Heinz Company
- Financial Times Group
- Interactive Advertising Bureau (US)
- Sony Corporation of America
- U.S. Bureau of Labor Statistics
- Interactive Data Corporation
- Red Bull North America, Inc.
- Wal-Mart Stores (USA)
- NBC Universal, Inc.
- Turner Broadcasting System, Inc.
- Coca-Cola Company (The) (USA)
- L'Oreal USA
- General Mills Inc
- Asda Stores Ltd
- Economist Group Limited (The)
- Walt Disney Company, The
- AOL
- Microsoft USA
- Reuters Group PLC
- Bebo Inc
- QVC USA
- AT&T Inc.
- Sprint Nextel Corporation
- Time Warner Inc.
- Nature's Path Foods Inc
- ESPN, Inc.
- Ben & Jerry's Homemade Inc.
- Green Mountain Coffee Roasters, Inc.
- Charter Communications, Inc.
- Cox Communications, Inc.
- Home Depot (USA)
- Conde Nast Publications Inc.
- Nissan North America, Inc.
- CBS Corporation
- General Electric Company
- Johnson & Johnson
- Visa U.S.A. Inc.
- The Kroger Co.
- Citigroup Inc.
- Del Monte Foods
- Kimberly-Clark Corporation
- Discover Financial Services Inc.
- Clorox Company , The
- Amazon North America
- Apple, Inc
- Motorola Inc
- Gucci Group N.V.
- Paramount Pictures Corporation
- SC Johnson
- MSN (USA)
- U.S. Bureau of the Census
- National Consumer Council
- Craigslist
- IBM USA (International Business Machines)
- Random House, Inc.
- Dunkin' Brands
- Whole Foods Market Inc
- The DIRECTV Group Inc.
- Domino's Pizza LLB
- Giorgio Armani S.p.A.
- Hershey Company, The
- Nokia Corporation (US)
- Pepsi-Cola North America
- National Association for Stock Car Auto Racing (NASCAR)
- AMR Corporation (American Airlines)
- The Quiznos Master LLC
- Association of Hispanic Advertising Agencies
- Ford Motor Company (USA)
- National Public Radio Inc.
- Public Broadcasting Service
- Staples, Inc
- Nickelodeon Networks
- American Advertising Federation
- American Association of Advertising Agencies (AAAA)

For more information visit http://www.researchandmarkets.com/reports/c92489.