Business Services Industry
E-LOAN Ranked #1 Mortgage Website for the 5th Consecutive Time
Business Wire, May 22, 2008
For an Unprecedented Fifth Consecutive Time, E-LOAN Once Again Ranks #1 in a Recent Independent Mortgage Industry Study Performed by Keynote Systems
PLEASANTON, Calif. -- E-LOAN([R]), a nationwide financial services company and privacy advocate, today announced that it has received the highest overall rating for mortgage website best practices in the Keynote Q2 2008 Mortgage Scorecard. This is the fifth consecutive win for E-LOAN.
"We are thrilled that our determination to provide consumers with a faster, easier and more transparent way to get a loan continues to be recognized by consumers and independent industry reviewers nationwide," said Mark Lefanowicz, president of E-LOAN. "Driving best practices and leading the industry takes a commitment from all E-LOAN employees and we are honored that this hard work has once again been recognized by Keynote."
The Keynote Scorecard for Mortgage Web sites is a bi-annual industry study that measures the customer experience of leading mortgage web sites. The Keynote Scorecard uses 200 expert-determined criteria to measure a websites' ability to meet mortgage best practice guidelines. Once again, E-LOAN was ranked number one for the functionality of its web site.
In addition to ranking number one overall, E-LOAN ranked first in three of the four Scorecard tasks (Apply for First Mortgage, Apply for Home Loan or Line, Learn). The E-LOAN website was evaluated by Keynote's industry experts against other leading mortgage websites including: Bank of America, Citizen Bank-CCO Mortgage, Chase, CitiMortgage, Countrywide, GMAC Residential, IndyMac, National City, Washington Mutual and Wells Fargo.
"E-LOAN has been a pioneer in online lending since 1997. In that time we have come to learn what online mortgage shoppers want," said Mark Lefanowicz. "Consumers want to use the Internet to take control of the often complicated and confusing loan process. Our website makes it easy for them to do just that, whether it is searching rates, learning about mortgages, or applying online. That is why our customers continue to come back to us when it is time for a new loan."
To see why E-LOAN was rated the #1 mortgage website you can visit their website at www.eloan.com.
About E-LOAN
E-LOAN is a nationwide financial services company dedicated to providing consumers with a simple, easy and open way to obtain mortgages, auto loans, home equity loans, and online savings and certificate of deposit accounts. Since its launch in 1997, E-LOAN has improved the lending and online savings experience in revolutionary ways. By eliminating the traditional incentive structure that charges consumers higher rates and giving consumers free access to credit scores, E-LOAN provides a uniquely open, fair and honest process. Protecting consumers' financial privacy is also a paramount concern, leading E-LOAN to implement industry-leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN for its pro-consumer values, trustworthiness and respect for customers. Three independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in America. In another independent study conducted by The Customer Respect Group, E-LOAN received the overall highest rating in the Online Customer Respect Study of North America's largest financial services firms. Since it started its operations, E-LOAN has originated over $32 billion in mortgage and consumer loans.
E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New York State-chartered bank, which in turn is a wholly-owned subsidiary of Popular, Inc., a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America. E-LOAN deposit products are insured with the FDIC through Banco Popular North America. To find out more about E-LOAN and its products and services, visit http://www.eloan.com or call 1-888-533-5333.
About Keynote
Keynote Systems (Nasdaq:KEYN) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers' online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote's industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority[TM], Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote's on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
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