Celebrate Dad with One-of-a-Kind Photo Books and Gifts from Shutterfly

Business Wire, May 22, 2008

New Photo Book Styles Help Families Share Dad's Inspirational Stories in a Unique Way; Shutterfly's Community Inspiration and Additional Gift Ideas Make Father's Day Extra-Special

REDWOOD CITY, Calif. -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

CELEBRATE DAD WITH ONE-OF-A-KIND PHOTO BOOKS AND GIFTS FROM SHUTTERFLY

New Photo Book Styles Help Families Share Dad's Inspirational Stories in a Unique Way; Shutterfly's Community Inspiration and Additional Gift Ideas Make Father's Day Extra-Special

Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced new gift ideas to celebrate Dad this Father's Day. Shutterfly has added new cards and photo book styles for Father's Day. See all of Shutterfly's Father's Day solutions at: www.shutterfly.com/fathersday.> Photo Book Inspiration for All Types of Dads from Shutterfly Gallery

Shutterfly's new retro "Geo Royale" Father's Day photo book style complements the playful "Daddy O" and masculine "Celebrate Him" photo book designs. Not sure where to begin? Gift-givers can find photo book tips and other inspirational customer stories in the Shutterfly Gallery, http://community.shutterfly.com; or create additional lasting keepsakes from desk organizers to luggage tags for Dad on the go. Whether it's a custom recipe book for a first-time Dad or a tribute book for Granddad, all Dads love being celebrated by their families. Using Shutterfly Gallery's "make one like this" feature makes it even easier to create a special keepsake photo book for Dad.

"During the Father's Day gift-giving time, we often see a spike in photo book purchases. Our customers tell us that Shutterfly photo books are the perfect project for Moms and kids to work on together, showing Dad or Granddad how much they appreciate him through their favorite family photos," said Kathryn Olson, chief marketing officer of Shutterfly. "Moms really get creative as they celebrate Dads. This year, we've already seen amazing displays of photo books honoring Dads of all ages in our new Father's Day category in the Shutterfly Gallery, a dynamic resource for moms who are looking for inspiration this Father's Day."

Dad is a ROLE MODEL: Because Dad is a coach and guide to his family "team", he deserves a photo book from his adoring fans. Rookie Astros is a photo book created by a wife for her husband, the coach of their son's rookie baseball team. Design a photo book showcasing Dad's Little League or Flag Football team and include photos of individual team members, team group action shots and a handsome photo of your number one man.

Dad is a HERO: Dad's back from Iraq; create a homecoming book for your hero. Get inspiration from the touching photo book, Iraq Homecoming and Beyond, created by a wife for her soldier husband. Create a similar photo book to celebrate the special memories made with Dad during family trips, birthdays and everyday adventures at home.

Dad is a TEACHER: Turn any family project into a Father's Day photo book. Father & Son Project was created by a son for his father. The "project" was the restoration of a 1931 Ford over a four-year period, but the book spans 25 years following the life of the car. Use the Father & Son Project book as inspiration for a photo book to tell Dad what how important he is to you. Document your favorite lessons learned and experiences you've shared together.

Shutterfly photo books come in either 8x8 or 12x12 with a customizable padded or leather hardcover, or 8.5x11 books with, leather, suede, or cloth covers. Customers can choose from a variety of background styles, page layouts and photo borders that match Dad's taste. Even better, photo books feature drag-and-drop prompts and assistance through live chat to make book-creation a snap.

More Gift Ideas for Dads and Granddads

Beyond photo books, Shutterfly offers a wide variety of single-image gifts that make for quick, easy and thoughtful Father's Day surprises. Some of these include: Shutterfly's hardwood keepsake box with a photo-tile top; a desk organizer, perfect for a family photo; a customized set of playing cards in a hard case; or for the jet-setting Dad, Shutterfly's photo luggage tags to remind him of the ones back at home. Shutterfly also offers an industry-leading selection of greeting cards to tell Dad how much he means to you - in words and in pictures. Shutterfly's Father's Day Gift Coupon card is the perfect solution for giving Dad a gift of love, such as a "day fishing together," a "free car wash," or a "day without distraction."

For more information on Shutterfly, please visit www.shutterfly.com.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.