KANA Webinar Highlights Customer Service Best Practices in the Financial Services Industry

Business Wire, May 27, 2008

MENLO PARK, Calif. -- KANA Software, Inc. (OTCBB: KANA.OB), a world leader in multi-channel customer service, today announced that it will host a one-hour webcast titled, "Five Best Practices to Improve Customer Service in Financial Services," on Wednesday, May 28, 2008 at 11:00 AM PDT/ 2:00 PM EDT.

In this hour-long webcast, Justin Anovick, director of sales consulting for KANA, will provide specific strategies that can help attendees design more successful customer service interactions across multiple channels. He will demonstrate how Web self-service and contact center customer service desktops can guide users efficiently and effectively to the answers they seek.

Attendees will learn how to:

* Help customers successfully complete a higher percentage of online transactions using the latest contextual service techniques

* Deliver more personalized, satisfying service experiences by sharing customer history and interaction activity across channels

* Leverage new 'agile channeling' techniques to dynamically match customers with the best channel choice for their inquiry type, customer context, and company resources

Who: Mr. Justin Anovick, director of sales consulting, KANA Software

What: "Five Best Practices to Improve Customer Service in Financial Services"

When: Wednesday, May 28, 2008

11:00 AM PDT/2:00 PM EDT

Where: Register for this informative one-hour web-seminar at: https://secure.e-ventcentral.com/event.registry/KANAFiveBestPractices/

About KANA

KANA is a world leader in multi-channel customer service. KANA's integrated solutions allow companies to deliver consistent, managed service across all channels, including email, chat, call centers and Web self-service, so customers have the freedom to choose the service they want, how and when they want it. KANA's clients report double-digit increases in customer satisfaction, while reducing call volumes by an average of 20%. KANA's award-winning solutions are proven in more than 600 companies worldwide, including approximately half of the world's largest 100 companies. For more information visit www.kana.com.

NOTE: KANA is a registered trademark of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.