Heldref Publications Launches Online Edition of "World Affairs" with SiteExecutive™

Business Wire, May 27, 2008

Online Readership for International Affairs Journal Exceeds Expectations by 500 Percent, Heldref Will Bring Five More Magazines Online with SiteExecutive Web Content Management

SPARKS, Md. -- Subhead of release should read: Exceeds Expectations by 500 Percent (sted Exceeds Expectations by 50 Percent).

The corrected release reads:

HELDREF PUBLICATIONS LAUNCHES ONLINE EDITION OF "WORLD AFFAIRS" WITH SITEEXECUTIVE[TM]

Online Readership for International Affairs Journal Exceeds Expectations by 500 Percent, Heldref Will Bring Five More Magazines Online with SiteExecutive Web Content Management

Systems Alliance Inc., a software development firm and systems integrator providing high-value IT and business consulting services, today announced Heldref Publications has launched an online edition of World Affairs, its quarterly international affairs journal, using SiteExecutive[TM], Systems Alliance's Web content management system. In addition to licensing SiteExecutive software as a service (SaaS), Heldref engaged Systems Alliance professional services for help with information architecture, site design and development, content management training and Web hosting.

"Heldref's editors are passionate about their magazines. They are subject matter experts committed to delivering an outstanding product for their readers," said Christine Polcino, Chief Operating Office of Heldref Publications. "They've wanted more control over the Web publishing process and are thrilled about what they can accomplish using SiteExecutive."

Prior to implementing SiteExecutive, all Website updates at Heldref were made by the firm's Web developers. Recognizing it needed to streamline this process in order to deliver more content online, Heldref conducted a search for Web content management software and selected SiteExecutive.

With the launch of the World Affairs site (www.worldaffairsjournal.org), Heldref became the first Systems Alliance customer to go live with SiteExecutive 4.1. The site leverages several SiteExecutive 4.1 features, notably Content Intelligence, which makes it easy for readers to find content related to articles published on the World Affairs site based on topic or author.

Since launching in late January, World Affair's online readership has exceeded expectations by over 500 percent. This translates into greater visibility for the publication, helping attract more subscribers and contributions from some of the most engaging and well-known non-fiction writers of our day. Based on the success of the World Affairs project, Heldref will expand its online presence, creating new Websites for five other magazines, and also revamping the main Heldref site, which supports the organization's 40-plus scholarly journals and magazines.

"The World Affairs Website is a great example of how SiteExecutive helps our clients meet their business needs by fostering a better Web experience for site visitors and content contributors," said Ric Hughes, president and CEO, Systems Alliance. "We're very pleased to have Heldref as a SiteExecutive client and proud of our team's contribution to the successful re-launch of World Affairs."

About SiteExecutive Web Content Management Software

SiteExecutive Web content management software reduces the complexity, cost and effort of building highly effective Websites for organizations of all sizes. It gives non-technical personnel the means to create and publish Web content and deploy Websites in real-time, while enforcing compliancy with organizational processes, branding guidelines and industry best practices. To learn more visit: http://www.siteexecutive.com.

About Heldref Publications

Based in Washington DC, Heldref Publications offers diverse publications devoted to research and practice in education, world affairs and political science, history, world literatures old and new, the arts, popular culture, psychology, social sciences, health, and the environment. As a nonprofit publisher, Heldref is guided by its mission to provide scholarly communication and bring its readers thoughtful, spirited forums. Heldref's publications are available in print, online, and in customizable course bundles. Learn more by visiting our Website: http://www.heldref.org.

About Systems Alliance, Inc.

Systems Alliance, Inc., founded in 1993, is a Maryland-based company that provides business and technology consulting services to leading corporate and public-sector clients, including Baltimore County Government, Conde Nast, Johns Hopkins, Random House, Loyola College in Maryland, and the Maryland Department of Transportation. To learn more, visit http://www.systemsalliance.com.