Business Services Industry

Pageflex to Address Industry Leaders at eforma Annual General Meeting

Business Wire, May 27, 2008

Presentation to offer expert perspective regarding web-to-print solutions and cross media marketing campaigns for business development at gathering in Zurich, Switzerland

CAMBRIDGE, Mass. -- Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Inside Sales Manager Shana Lyons will be offering her expertise on the strategic effectiveness of web-to-print workflows and Cross Media Marketing Campaigns to attendees of the Annual General Meeting of eforma, a non-profit organization serving more than 20 worldwide printing groups. The event will be held in Zurich, Switzerland on May 28.

eforma provides market and technical information, educational programs, and information on consultancy and project management investments. In a session titled "Web-2 Publishing," Ms. Lyons will use real-world examples to demonstrate how businesses can implement web-to-print solutions and execute cross media marketing campaigns.

Ms. Lyons joined Bitstream in 2006. Her work on the Pageflex product has encompassed helping companies evaluate variable data, web to print, and cross media marketing products. In addition, she has architected and developed proof of concept sites and consulted on workflow issues surrounding web to print implementations. Prior to joining Bitstream, Ms. Lyons spent five years at Banta Integrated Media as a presales consultant and project manager focused on enterprise content management systems and web to print marketing automation systems.

Formed in 1961, the name eforma stands for a group of worldwide industry leaders who have bridged borders and continents as they jointly explore and implement emerging information technologies, finding new and better ways to improve their own operations and thus add value to their customer's business. For more information regarding eforma, please visit www.eforma.com.

About the Pageflex Platform

Pageflex offers unparalleled design control with powerful graphic design features created specifically for variable publishing. The platform produces rich, creative, award-winning document designs that look like they were given the individual attention of a graphic designer but were, in reality, created on-the-fly with Pageflex variable publishing technology.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The company's core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and web-to-print software for personalized marketing. For more information about Bitstream please visit www.bitstream.com.

Bitstream and MyFonts.com are registered trademarks or service marks, and Pageflex, the Bitstream logo and ThunderHawk are trademarks, of the Company. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective companies.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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