FaceTime Strategy Acquires Concise Marketing Solutions

Business Wire, May 27, 2008

WASHINGTON -- FaceTime Strategy, LLC, a full-service digital interactive agency that offers an innovative method for utilizing viral marketing tools, targeted online advertisements and social networking together with traditional distribution methods such as print and broadcast, announced today that it has acquired Dallas, Texas-based Concise Marketing Solutions (CMS) a leader in direct response marketing.

Founded by Scott Dinsmore in 1991, Concise Marketing Solutions, Inc. has grown organically into a leading direct-response marketing agency that specializes in the retail, health and travel industries. The agency has a diverse client base that includes Cruise Holidays, Tuesday Morning, Home Care Network, Palm Beach Tan, and Cruise Planners.

CMS provides clients in the United States and Canada full creative design services, strategic planning, custom direct-response programs, management of large databases, targeted e-mail and online marketing for Fortune 100 businesses. In addition, the company offers clients proprietary software programs that optimize and quantify marketing efforts.

"We are pleased to have the entire CMS creative and technical team join us. It's an exciting opportunity to expand services to our existing clients while also offering expanded services to the CMS clients," said Todd Mason, chairman and chief executive officer of FaceTime Strategy, LLC.

Scott Dinsmore will join the senior management team of FaceTime as president of the direct response practice group. Operation and advertising and marketing veteran Arlen Miller will become the managing partner of the Dallas operations. "Joining forces with FaceTime is a great opportunity for our staff and clients; we share the same philosophy of providing quantifiable results, so this is a natural fit," said Scott Dinsmore. "The knowledge, talent and expertise as well as expanded geographical locations will be a great asset for all of us."

FaceTime Strategy (FTS) is a full-service digital interactive agency that offers an innovative method for utilizing viral marketing tools, targeted online advertisements and social networking together with traditional distribution methods such as print and broadcast. FaceTime is located in Washington, D.C., and Dallas, Texas, with immediate plans to expand to the New York, Charlotte N.C., and Los Angeles metro areas. For more information call 202.386.6159 or visit www.facetimestrategy.com. FaceTime is a Mason Media Group Company. www.masonmediagroup.com