U.S. Cellular Selects JumpTap for Mobile Search and Advertising Solutions

Business Wire, May 28, 2008

Customers Get to the Web with Greater Ease Through One-Click Access

SAN DIEGO -- JumpTap, the leading mobile search and advertising solutions provider, today announced U.S. Cellular (AMEX:USM) has selected the company's industry-leading white-label search and advertising solutions. JumpTap and U.S. Cellular are committed to providing customers with the most dynamic and relevant mobile experience possible.

Through the agreement, U.S. Cellular customers will have one-click access to the Web, helping them quickly find the on- or off-deck content they're looking for. JumpTap's sophisticated solutions can draw from U.S. Cellular's data and usage information to ensure only the most relevant search results are delivered, as well as provide more effective ad targeting for advertisers.

"Using JumpTap's made-for-mobile solutions, our customers will find what they're looking for quickly and easily," said Alan D. Ferber, vice president of sales operations and chief marketing officer for U.S. Cellular. "This partnership helps us build the best mobile Web experience in the industry."

"This agreement further substantiates the growing momentum amongst operators around the world to choose white label solutions that preserve their brand relationship with their subscribers," commented Dan Olschwang, president and CEO of JumpTap. "Our solutions leverage network data for more effective advertising and guarantee the operator's position in the mobile advertising value chain."

Beyond on and off portal search, U.S. Cellular customers can access news, sports, flight updates, white pages, chat services, maps and directions through JumpTap's vertical categories. Additionally, local and national content publishers and advertisers will be able bid on search queries to further hone their target market for each specific ad campaign.

About U.S. Cellular

U.S. Cellular is the nation's sixth-largest wireless service carrier, providing wireless service to 6.2 million customers in 26 states. The Chicago-based company employs 8,700 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality national network.

About JumpTap

Reaching over 140 million mobile subscribers through partnerships with 16 mobile operators and numerous content publishers, JumpTap's powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile marketing value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.