Lot and Home Debuts as America's First Website Exclusively for New Homes and Land

Business Wire, May 28, 2008

Web Accessibility of Nearly 500,000 New Homes Hopes to Tip Economy

WAYNE, Pa. -- LotandHome.com (www.lotandhome.com), the first website for new residential construction, launches today with aspirations to stimulate the market by bringing buyers, builders and real estate agents to one convenient place. The new website will initially showcase more than 45,000 model homes from the nation's top builders and beyond, representing a cumulative inventory of more than 500,000 new homes across the country.

According to CEO Fred Catona, LotandHome.com is the first real estate website that specializes exclusively in new homes and lots. Catona added that, to stay current, thousands of homes will be uploaded every 72 hours. "As the first national marketing voice of new home builders, LotandHome.com is dedicated to nurturing the real estate market during these trying times," comments Catona. "It's our goal to give buyers access to inventory to help them make better decisions and help homebuilders create a, never before attempted, national advertising footprint."

LotandHome.com's modest goal is to flip the new home market and in turn, tip the economy. "It's all about momentum, attitude and consumer confidence," says Catona, "and LotandHome has the potential to be that shot in the arm."

Completely non-competitive LotandHome offers benefits to the buyer, the homebuilder and the real estate agent. Homes sold through LotandHome.com carry a three percent commission from participating builders. The homebuyer receives a 1% cash rebate, 1% goes into national advertising for the website and 1% is allocated toward expenses and profits.

LotandHome is built on the popular shop and compare platform that has proven successful for websites such as PriceLine.com and Amazon.com.

"By giving consumers one single website to search the top builders and real estate across the country, LotandHome.com has the potential to become the number one place on the net to find new homes," said Catona.

About LotandHome.com

Launched in May 2008, LotandHome.com is the largest website of its kind featuring both residential construction and lots. As the nation's first exclusive marketer of new homes and lots, Lot and Home offers benefits to all parties when purchasing a new home. Lot and Home provides an unbiased resource for homebuyers, builders and real estate agents.