J.D. Power and Associates Ranks Sony Ericsson Highest Mobile Handset Provider for Second Consecutive Time

Business Wire, May 29, 2008

With Highest In Overall Customer Satisfaction Performance, Sony Ericsson Continues Leadership with Superior Design and Product Innovation

RALEIGH, N.C. -- For the second consecutive time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the 2008 J.D. Power and Associates U.S. Wireless Mobile Phone Evaluation Study(SM). Sony Ericsson was previously ranked highest in the same study during periods of 2006 and 2007.

"Achieving the top ranking for performance and quality of our mobile handsets from consumers is an honor and demonstrates our commitment to bring a broad range of world class handsets that both simplify and enrich the wireless communication experience of our U.S. consumers," said Najmi Jarwala, president of Sony Ericsson North America. "Just as this study measures the 'satisfaction experience of handsets,' Sony Ericsson's long-standing goal is to set the standard for product and application innovation, and to create mobile handsets that lead in design, quality and ease of use. Already, 2008 is proving to be a milestone year for Sony Ericsson in the U.S. with the largest portfolio of handsets fitting a wide range of consumer lifestyles."

In this 2008 Vol. 1 Mobile Phone Study, Sony Ericsson ranked highest among mobile phone brands with a score of 740, significantly higher than industry average. Sony Ericsson received significantly higher than industry average scores in all factors, which included physical design, operation, features and battery function.

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

Sony Ericsson entered the wireless handset market in 2001 as a joint venture between Sony and Ericsson. Since its inception, the company has released a number of Sony sub-branded handsets, including the Walkman[TM] and Cyber-shot[TM] brands in 2005 and 2006, respectively. In February 2008, Sony Ericsson launched XPERIA[TM], the first sub-brand born within Sony Ericsson.

For more information about Sony Ericsson or its products, visit www.sonyericsson.com/us.> Legal Information

The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, the WALKMAN logo and symbol, and Cyber-shot are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. All other marks used herein are the property of their respective owners. (c) 2008 Sony Ericsson Mobile Communications (USA) Inc. All rights reserved.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.