Masterbuilt Manufacturing Selects RW Advertising to Produce Latest Long-Form Infomercial for the Turk N Surf Electric Turkey Fryer and Seafood Kettle

Business Wire,  May 29, 2008  

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CHICAGO -- RW Advertising, Inc. announced today that it has finished filming the latest infomercial for Masterbuilt in Nashville, TN. The production was shot in High Definition and is in post at RW's Chicago facility.

The Turk N Surf by Masterbuilt is the only indoor electric turkey fryer on the market. The indoor turkey fryer makes frying safe and convenient from the kitchen countertop. In addition to frying turkeys, chickens, fish and more indoors, the Turk N Surf also steams and boils, adding to its versatility.

Masterbuilt has developed relationships with Crisco, Smithfield and Butterball to add value for the consumer when they purchase the Turk N Surf. The infomercial portrays a live cooking show and features multiple uses and receipts as well as footage RW Advertising filmed with Crisco at the CMA Fest, Smithfield foods in Mooresville, NC, Butterball in the Chicago area, and with Tracy Lawrence's "Mission Possible to Feed the Homeless" in Nashville, TN. "Shooting in High Definition was a natural fit for a cooking show and we're thrilled with the footage," says Alan Woods co-owner of RW.

"RW Advertising has taken our vision and transformed it into a beautiful commercial that we are extremely proud of," says Heath Sorrells, E-Commerce and Direct Marketing Director at Masterbuilt Mfg., Inc. The completed show, titled "Cooking Made Simple", will begin a national roll-out in July of 2008 and is expected to generate $20 Million in sales during the initial 3 month run.

About Masterbuilt:

Masterbuilt Mfg., Inc founded in 1973; owned and operated by brothers John and Don McLemore has experienced tremendous growth evolving to a thriving manufacturer of outdoor products to include outdoor grills, smokers, propane-fueled fryers, automotive cargo carriers, bike racks and accessories. Emphasis on product innovation led to industry firsts, the Electric Turkey Fryer and the original Hitch Haul Cargo Carrier. For more information, visit www.masterbuilt.com.

About RW Advertising:

RW Advertising is a leading national direct response advertising company formed in 2003. RW hosts in-house production, filming SD and HD, editing, and graphic design departments in addition to their media buying and tracking services. Recent RW clients include Ronco, BSP Pharma, Medidenta, among others. For more information, visit www.rwadv.com.

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