"AMA Houston Sponsors Luncheon on Blue Bell, a Hundred Year Brand"

Business Wire, May 30, 2008

HOUSTON -- Public Relations professionals from Blue Bell Creameries will share their success stories and challenges in promoting Blue Bell's 100th year anniversary celebration at the next monthly luncheon of the American Marketing Association - Houston on Wednesday, June 11.

Bill Weiss, Corporate Public Relations Manager for Blue Bell Creameries and Patricia Bernstein, president of Houston-based Bernstein & Associates will tell the story of preparing for the anniversary celebration which encompassed media coverage in the 17-state Blue Bell market.

The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on June 11 at 11:30 a.m. Register online at www.regonline.com/bluebell by Monday, June 9 at 5 p.m.

The Houston Chapter of the American Marketing Association is the area's premier professional marketing organization that provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year in 2003-2004 and 2005-2006, AMA Houston serves more than 800 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.