Jamba Juice and Dole Join Forces to Launch Jambafruit.com

Business Wire, May 5, 2008

Partnership Underscores the Simplicity of Healthy Living

EMERYVILLE, Calif. -- Jamba Juice, the leading blender of fruit and other naturally healthy ingredients, has partnered with the Dole Food Company, the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables, and a growing line of packaged and frozen fruit, to launch Jambafruit.com, an online portal where consumers come to together to "blend", submit, and share smoothie recipes. Coinciding with the Web site roll-out, Dole has produced tens of millions of customized stickers on bunches of fresh bananas that read, "I Want to Jamba!", at thousands of grocery stores nationwide now through May 10.

"Together, Dole and Jamba is the ideal match to encourage Americans to make consuming fresh fruit an easy priority," said Paul Coletta, senior vice president, marketing and brand development at Jamba. "We are thrilled to be working alongside a like-minded brand as we want consumers to feel good about what they put into their bodies. Jambafruit.com is all about coming together to share fresh ideas, great taste, and nutritional value in a convenient and playful one-stop location."

"We are excited to be partnering with Jamba Juice to communicate to consumers the health benefits of including more fruit in their diets," said Marty Ordman, Vice President, Marketing & Communications at Dole. "The company is committed to providing the American public with definitive, easily accessible information on nutrition and health and this is one more way to further that goal."

While visiting Jambafruit.com, users are encouraged to enter for a chance to win a "Healthy Escape Getaway." The two-night stay at the Four Seasons at Westlake Village, California will include programs offered by the California Health & Longevity Institute where winners will receive consultations with a lifestyle coach, a registered dietician, an exercise physiologist, or a session in the California Health & Longevity Institute's Wellness Kitchen and two spa treatments at the Spa at the Four Seasons. See www.Jambafruit.com for official rules and entry. No purchase necessary. Sweepstakes end May 10, 2008. Void where prohibited.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE([R]) stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of April 22, 2008, JAMBA JUICE had 726 stores, of which 515 were company-owned and operated. For the nearest location or a complete menu including our new breakfast smoothies with organic granola, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at www.jamba.com. Look for Jamba's ready-to-drink Jamba([R]) bottled Smoothies and Juicies in grocery stores starting this month.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2007 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research.