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Going Green/Corporate Social Responsibility 2008 Feature Releases

Business Wire, May 5, 2008

SAN FRANCISCO -- The following releases focus on the topic Going Green/Corporate Social Responsibility:

ALL TIME-OFFS ARE IN EASTERN TIME

BEAVERTON, Ore.-- The LCD TV Association Launches GreenTV Program (05/02/08, 04:35 ET) Source: LCD TV Association

The following knowledgeable industry leaders and scholars from Business Wire's ExpertSource database are available to discuss topics relating to Going Green/Corporate Social Responsibility:

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Sarah Beatty is the founder of Green Depot. Previously, she spent 10 years at MTV, where she was vice president of trade marketing and global branding. In 2001, Sarah joined USA Network (USAN) as senior vice president of the marketing and creative divisions. In her four years at USAN, the channel experienced a successful turn-around to once again become the highest-rated network in basic cable television. Some of Sarah's favorite work experiences include being a part of the first MTV Choose or Lose voter registration campaign and working with producer Mark Burnett's annual "Eco-Challenge" race. Sarah has a B.A. from Harvard University. She is the mother of two children, Elizabeth and Jacob.

PR Contact: Christian-Philippe Quilici, 612-372-6458

christian@habermaninc.com

Heather Bendle is the co-founder of BabyEarth, a Texas-based baby products retailer and specialty store, with an eco-friendly flair. Five years ago, Baby-Wise was a garage full of baby items. Half a million products later, the company, led by husband and wife team James and Heather Bendle, is getting eco-wise as BabyEarth. The entrepreneurial Texas-based duo founded Baby-Wise (now BabyEarth) based on their experiences as both parents and consumers. "Our store is unique because it fills a much-needed void in the baby products market by offering the perfect combination of tried-and-true classics and innovative breakthroughs, including eco-friendly alternatives, all under one roof, explains James. "Baby-Wise was born out of frustration," says Heather, as she and James were both disenchanted with the hassles of shopping for their young children. "As a mom, I envisioned shopping for my babies as a fun, uplifting, meaningful event celebrating the arrival of a new innocent life. The reality was anything but," adds Heather. "The product selection was bad and the customer service was worse. When I asked questions about how much a stroller weighed or how easy it was to fold, nobody knew because nobody had actually used the products they were selling."

What started out as a solution quickly grew into a thriving family business. In 2005, the Bendle's two-car garage was practically exploding with baby products, so they moved the company into a warehouse. They have since moved two times due to growth and are currently located in a 15,000-square-foot warehouse, including retail space, in Round Rock, an emerging shopping district 20 miles North of Austin, Texas. As growth generates milestones, the company recently celebrated a new one by rebranding itself as BabyEarth to more accurately reflect its mission to make baby's world a happy, healthy and safe place. "Today customers want eco-friendly alternatives," explains Heather. "Going green is a personal choice and every family has its own unique needs. At BabyEarth, we advocate options. Helping parents make informed decisions about the products they use is empowering them to make the best choice for their family," she adds.

PR Contact: Cathy Hale, 512-275-6935 x520

cathy.hale@baby-wise.com

Lisa Beres is a certified Bau-biologist (building Biology, a study derived from Germany that encompasses how buildings impact life and the living environment). With her B.A. from Arizona State University already under her belt, she incorporates her two passions in life: interior design and health. Lisa Beres is owner and co-founder of GreenNest.com, an e-commerce web site dedicated to providing tools and resources to create healthy, non-toxic homes. She is the author of the audio CD: Learn to Create a Healthy Home! and has appeared on national television shows including The Today Show, Fox & Friends and over 100 radio shows. Lisa is a regular green correspondent for the Sally Jessy Raphael radio show and has served as an advisory board member for Cal State University Fullerton's UEE Green Building Program. Lisa is also a Certified Green Building Professional. Lisa is the author of a children's book: MY BODY MY HOUSE to educate parents and children alike about the relationship of our homes to our health and the environment. Lisa donates a portion of all book proceeds are donated to the HCHW (Healthy Child Healthy World) and has another children's book due out in 2008.

Business Services Industry

Going Green/Corporate Social Responsibility 2008 Feature Releases

Business Wire, May 5, 2008

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