blinkx Advanced Media Platform Unlocks the Potential of Video Assets for Publishers, Content Owners and Producers

Business Wire, May 6, 2008

Media Companies Now Have a Quick and Complete Solution for Video Indexing, Presentation, Monetization and Delivery; Portfolio.com, Kiplinger and WallSt.net Among First Customers

SAN FRANCISCO -- blinkx, the world's largest and most advanced video search engine, today announced the availability of the blinkx Advanced Media Platform, an unparalleled video content management solution that leverages blinkx's patented Conceptual Recognition Engine (CoRE) technology to enable media companies to unlock the potential of video assets and maximize their monetization. From the digital domain of the Internet and content management systems, to the offline world, the blinkx Advanced Media Platform solves the problems inherent in video processing and delivery. In addition, blinkx announced that popular consumer brands such as Kiplinger, WallSt.net and Portfolio.com will soon deploy the blinkx solution.

With the proliferation of broadband and access devices, media companies with video assets are finding more opportunities to capitalize on their content. However, in order to meet consumer demand, companies must ensure that their content is easily searchable, discoverable and presented in a way that enhances user satisfaction and consumption. The blinkx Advanced Media Platform simplifies this process, enabling media owners to optimize the potential of their video assets. By automating previously expensive and time-consuming manual tasks across the video lifecycle, the blinkx Advanced Media Platform empowers publishers with the ability to determine how their content is discovered, indexed, distributed, presented and consumed.

The blinkx Advanced Media Platform enables media companies to:

Unlock the Value of Video Assets: blinkx can identify and extract video assets from any storage system or packaging, online or offline. blinkx CoRE then makes it possible for media owners to search, discover and organize these assets based on their very meaning, and for viewers to access these videos across different platforms, languages and formats.

Convert Visitors to Viewers: The Advanced Media Platform's SEO component captures new audiences while the advanced search and discovery functionality engages and retains them. With explicit and implicit user profiling, a content recommendation engine and automatic text-to-video linking, search results and display methods are tailored to relevant users, thereby ensuring that the right content reaches the right person and ultimately converting visitors to loyal audiences.

Maximize Monetization: blinkx understands not only how a video is titled and tagged, but the actual content itself. Leveraging blinkx AdHoc, the first contextual online video advertising platform, blinkx is able to place compelling, relevant ads against video content, resulting in higher monetization for content owners and a non-disruptive experience for audiences.

"The blinkx Advanced Media Platform technology has allowed us to make dynamic recommendations to users, optimize our search ranking and increase our visibility," said Ari Brandt, general manager, Portfolio.com.

"With the blinkx Advanced Media Platform, we have found a solution that solves many of the problems we've encountered in featuring video content on our Web site," said Albert Aimers, CEO, WallSt.net. "We've enhanced the value we can derive from our video assets and we expect to significantly enhance both our brand and our users' experience online."

"What we've learned over the years, through discussions with media owners big and small, is that there is a clear need for a scalable solution that addresses the challenges inherent in managing videos dispersed across different platforms and in various formats," said Suranga Chandratillake, CEO and founder, blinkx. "What we're making available with the blinkx Advanced Media Platform is the technology and expertise we've applied to our video search engine, which has found, qualified and indexed more than 18 million hours of online TV and video, bundled together as an easy-to-deploy solution that finally enables media partners to really, truly organize, distribute and monetize their video assets."

For more information on the blinkx Advanced Media Platform, please visit www.blinkx.com/corporate/advancedMediaPlatform.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech and visual recognition technologies to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About Conde Nast Portfolio.com

Portfolio.com is the online counterpart to Conde Nast Portfolio, the new business magazine launched in April 2007. The site provides insight into the day's top business stories, with analysis from bloggers and columnists on a diverse range of business topics, from hedge funds to politics to Hollywood, as well as editorial content and photography from the magazine.