D/FW AMA Presents Spring Executive Luncheon Series

Business Wire, May 6, 2008

"The Evolving Roles & Challenges of CMOs" & MORE

DALLAS -- Keep your marketing efforts on track by learning best practices from the area's most successful executives. The D/FW American Marketing Association presents the next installment of their new and improved Executive Luncheon Series. Plan to attend!

"The Evolving Roles & Challenges of CMOs"
Speaker: David Court
Director & Global Marketing Knowledge Leader, McKinsey & Company
When: Wednesday, May 21st, from 11:30am - 1:00pm
Where: Brookhaven Country Club, 3333 Golfing Green Drive, Farmers Branch TX
What you'll learn:
Why CMOs have historically experienced high turnover
What's new / what's changing for CMOs
Changing needs for the CMO role
How their CEOs can help

"Strategic Marketing"
Christine R. McGee
Vice President Marketing, Weatherford International
When: Thursday, May 22nd, from 11:30am - 1:00pm
Where: Fort Worth Club, 306 West 7th Street, Fort Worth TX 76102
What you'll learn:
How to manage internal/external stakeholder perceptions
Strategic communications planning and management
Branding, positioning and messaging

Members and Non Members are encouraged to attend this luncheon. The cost to attend is $28 for Members and $38 Non Members. Register early: www.dfwama.com.

The D/FW Chapter of the AMA provides exceptional educational and networking events on a regular basis. Become a member to save and attend future events: save $30 off the national membership, plus get a $20 Master card gift card or a $200 credit towards AMA seminars. To join, go to http://marketingpower.com.

About the D/FW AMA:

The D/FW American Marketing Association (AMA) is the number ONE source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700 professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. For more information, go to: www.dfwama.com.

About the AMA:

The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.