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Encore to Host "Agent of Change" Event Marketing Roundtable at Four Seasons Hotel Beverly Hills on October 16, 2008
Business Wire, May 6, 2008
Announces Plans to Expand Program to Miami, Chicago and New York
LOS ANGELES -- Encore Media Partners announced today that it will be hosting its Event Marketing Roundtable for senior-level trade show, conference and event marketing professionals at the Four Seasons Hotel in Beverly Hills on October 16, 2008, and will be expanding the series to Miami, Chicago and New York in 2009. These forums are part of Encore's "Agent of Change" Thought Leadership Series which was launched at the Four Seasons Hotel Beverly Hills in 2007 to focus on best-of-breed solutions for engaging high-value target audiences.
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"Based on feedback from our presentations at the SISO Executive Conference and IAEE Annual Conference, and multiple corporate training events, we see a need for a dedicated peer-to-peer forum on the mission critical issue of audience acquisition," said Cristopher Levy, Managing Partner, Encore Media Partners. "We look forward to providing this unique opportunity for event marketers to exchange ideas with their peers, and are confident that participants will walk away with valuable strategies and tactics for moving beyond business as usual."
These highly-interactive forums are designed to enable VPs, directors and other senior marketing management to learn what others facing similar situations are doing to drive attendance and growth at trade shows, conferences and other events. Roundtable attendance is limited in order to provide a small group format which enables participants to have a candid, in-depth discussion and maximize knowledge transfer. Attendee marketing strategy, audience research, target segmentation, media mix, digital marketing, campaign tracking and analysis, web sites, content and community will be among the topics covered.
There is no cost for qualified professionals but participation in this forum is by invitation only. For more info, please contact Cristopher Levy at 310-497-4656 or clevy@encoremediapartners.com.
About Encore Media Partners
Encore is a full-lifecycle, audience strategy and marketing agency which serves trade shows, exhibitions, conferences, employer open houses, talent acquisition events and face-to-face marketing projects. Encore serves as a thought leader and trusted partner, helping a diverse mix of clients develop, attract and engage LIVE audiences and achieve their objectives through its consulting, strategic and tactical marketing services, training, events and peer-to-peer learning experiences. More info is available at www.EncoreMediaPartners.com.
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