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Peter Max Poster Celebrating SustainCommWorld's 2008 Events, Created Through Sustainable Green Process

Business Wire, May 6, 2008

MERCER ISLAND, Wash. -- An innovative team of vendors came together to produce a limited edition Peter Max poster, using one of the greenest workflows available. Created by Max to celebrate SustainCommWorld's 2008 events - The Business of Green Media and The Green Media Show - the poster is an outstanding example of what can be accomplished on a fine art level using FSC certified paper, inks with zero VOCs, and printed at a carbon neutral location.

The project had the highest regard for the environment from its conception through the collaborative efforts of the Peter Max Studio, SustainCommWorld, Appleton Coated and EarthColor. As with any project, the first step was the creation of the artwork. The piece is rendered in Max's famous signature style and depicts a joyous, exuberant, sustainable world.

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"Through the generosity of Peter Max we have an artwork that speaks to all our aspirations for the greening of business." states Lisa Wellman, CEO SustainCommWorld. "It serves as an educational piece in that it incorporates the 'new Colophon' delineating the how, what and where of its creation, with its environmental footprint right there for everyone to see."

The first 300 conference registrants to The Green Media Show coming to Boston October 1 and 2, 2008, will receive a personalized signed copy. Attendees to this past January's "The Business of Green Media Conference" produced at Cal Poly University in San Luis Obispo, CA, will also receive a copy.

Peter Max is one of the most accessible artists of our era. His appeal is like those of America's most enduring icons, spans all demographics, and has done so for several generations. Max's famous signature style reflects his advocacy of ecology and sustainability since the first Earth Day. He has created posters for Greenpeace, the Peace Corps, Save the Whales, and other environmental causes.

SustainCommWorld - The Green Media Show will focus on bottom-line solutions including: increased brand equity; growing shareholder value; business risk reduction; supply chain activity; sustainability reporting; carbon foot-printing and more. The conference will offer top executives uniquely valuable perspectives probing every aspect of sustainable communications from initiating a sustainability program, best practices and implementation strategies, to sustainability reports.

For more information, full press release and images, visit Press Center at: http://www.SustainCommWorld.com/

Business Services Industry

Peter Max Poster Celebrating SustainCommWorld's 2008 Events, Created Through Sustainable Green Process

Business Wire, May 6, 2008

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