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Watkins Launches All-Natural Home and Personal Care Lines

Business Wire, May 6, 2008

Products Uphold 140-Year Eco-Friendly Commitment

WINONA, Minn. -- When J.R. Watkins mixed his first batch of natural remedies in 1868, he probably had no idea his "green" philosophy would be more relevant today than ever with the launch of J.R. Watkins Natural Apothecary and J.R. Watkins Natural Home Care.

"Our new lines represent more than 140 years of innovative natural product design," said J.R. Rigley, vice president, sales and marketing. "While other brands are just now focusing on 'green' practices - we can feel proud that this philosophy has been a part of our legacy since the turn of the century."

J.R. Watkins Natural Apothecary

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The personal care line is designed to be nearly 100 percent natural and eliminates certain ingredients such as parabens, sulfates, glycols and phthalates. The remaining 1-to-3 percent of the formulas include mild scent additives such as mango, lemon cream and lavender. The line, ranging from $2.99 to $13.99, includes:

* Hand & Body Lotions

* Body Creams

* Hand & Cuticle Salves

* Foot Care

* Lip Balm

* Body Oils

* Head to Toe Kit

J.R. Watkins Natural Home Care

Household products are known to be one of the largest contributors of health problems in the home, including respiratory irritation1. In the U.S., one in three people suffer from allergies, asthma, sinusitis or bronchitis2. J.R. Watkins Natural Home Care products do not contain harsh chemicals such as ammonia, chlorine and others commonly found in many household cleaners. The new collection, ranging in price from $3.99 to $4.99, includes:

* All-Purpose Cleaner

* Liquid Dish Soap

* Window Cleaner

* Liquid Hand Soap

* All-Purpose Cleaning Wipes

* Citrus Tub and Tile Cleaner

* Lemon Toilet Bowl Cleanser

About Watkins

For more than 140 years, Watkins, Incorporated has been America's pioneer in natural living, utilizing only the finest natural ingredients. Watkins provides quality brands to meet consumer's needs for environmentally friendly and sustainable products -- to help people feel better and live healthy lives. Watkins products are available at retailers nationwide, your local Watkins associate and online at www.jrwatkins.com.

Editor's Note

For detailed product information, images and to request samples, visit the Watkins online press kit at www.jrwatkinsmedia.com.

1. National Center for Health Statistics.

2. National Center for Health Statistics

Business Services Industry

Watkins Launches All-Natural Home and Personal Care Lines

Business Wire, May 6, 2008

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