Leading Research Analyst and Pegasystems Host Webinar on Delivering Superior Cross-Channel Customer Experience

Business Wire, May 7, 2008

Aimed at Financial Services Executives, Webinar to Discuss Real-World Strategies for Delivering and Measuring a Unified Customer Experience across Multiple Channels

Attendees to Receive Complimentary Research Report

CAMBRIDGE, Mass. -- Pegasystems (NASDAQ: PEGA), the leader in Business Process Management (BPM), and Forrester Research will co-host "Are we There Yet? Delivering and Measuring a Unified Cross-Channel Experience," a webinar for executives in the financial services industry, on May 14 at 11:00 a.m. EST. Megan Burns, senior analyst with Forrester Research and Willy Fox, senior director of Financial Services Solutions for Pegasystems, will share insights on why financial services firms are investing time and talent into delivering and measuring a cross-channel experience, and best practices for ensuring a flawless customer experience. Webinar attendees will receive complimentary access to Megan Burns' Forrester Research report: The Customer Experience Quality Framework.

WHO: Megan Burns, Senior Analyst, Forrester Research Group

Willy Fox, Senior Director of Financial Services Solutions, Pegasystems, Inc.

WHAT: The webinar, "Are we There Yet? Delivering and Measuring a Unified Cross-Channel Experience," will help financial services firms learn how to achieve greater cross-channel interactions by measuring customer experiences and delivering improvements through advanced technology. Through the presentation of real-world examples, participants will learn how to apply Forrester Research's Customer Experience Quality Framework to evaluate customer experiences, and how BPM strategies have helped other organizations deliver a unified cross-channel experience. They will also learn how managing delivery of cross-channel interactions in a single place can help improve measurement and results.

WHEN: Wednesday, May 14, 2008 at 11:00 a.m. EST

WHERE: Register at: www.pega.com.

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About Pegasystems

Pegasystems (NASDAQ: PEGA), the leader in Business Process Management, provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. Customers use our award-winning SmartBPM([R]) suite to improve customer service, reach new markets and boost operational effectiveness.

Our patented SmartBPM technology makes enterprise applications easy to build and change by directly capturing business objectives and eliminating manual programming. SmartBPM unifies business rules and processes into composite applications that leverage existing systems -- empowering businesspeople and IT staff to Build for Change([R]), deliver value quickly and outperform their competitors.

Pegasystems' suite is complemented by best-practice frameworks designed for leaders in financial services, insurance, healthcare, government, life sciences, communications, manufacturing and other industries.

Headquartered in Cambridge, MA, Pegasystems has offices in North America, Europe and Asia. Visit us at www.pega.com.

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