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FindArticles > Business Wire > May 7, 2008 > Article > Print friendly

Quamut.com Now Features Video Tutorials and Widget Functions

Enhanced Offerings Position Quamut.com as Definitive How-To Site

NEW YORK -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, announced today that Quamut.com (www.quamut.com), its new how-to website, now offers free video content that brings the site's collection of expert-driven, how-to guides known as "Quamuts" to life in an entertaining and interactive way. These clever how-to videos provide dynamic visual demonstrations that will further help users learn the tricks of any trade.

Through a partnership with VideoJug (www.videojug.com), the industry leader in how-to video content, Quamut.com now offers hundreds of videos on topics ranging from saving money on gas to using essential garden tools, with more videos being added each day.

"Video provides us with a specific advantage in the how-to category, as we are marrying our authoritative text with fun and factual instructional videos," said Dan Weiss, publisher and managing director of Quamut.com. "Some people learn better by visual demonstration and others by reading step-by-step instructions. VideoJug's content complements our diverse breadth of information available, and will provide our users with another way to utilize our site."

"We're thrilled to join forces with Barnes & Noble's Quamut.com. This collaboration between the world's largest bookseller and VideoJug, owner of the world's largest specifically produced, professional, non-fiction video library will offer a powerful resource to Quamut.com users," said Nancy Cruickshank, CEO of VideoJug.

To further enhance the user experience, Quamut has launched widgets that are easily accessible from the Yahoo and iGoogle homepage or Apple dashboard. In addition, Q-Wiki (wiki.quamut.com), a Quamut sister site, enables individuals from the community to make contributions to the content through a wiki platform.

Quamut.com is organized into five categories: House & Home, Hobbies & Leisure, Money & Business, Computers & Technology, and Mind & Body. Quamuts are written by experts, enhanced with illustrations and photographs, and produced in an easy-to-read format. The site covers approximately 1,000 topics, with more being added every day.

Upon first-time registration, all Quamut.com users are eligible for one free PDF download of the Quamut to Go of their choice. Additionally, at Quamut.com anyone can download that day's featured Quamut to Go for free.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 798 bookstores in 50 states. For the fourth year in a row, the company is the nation's top bookseller brand, as determined by a brand's overall strength based on its combination of familiarity, quality and purchase intent, according to the EquiTrend[R] Brand Study by Harris Interactive[R]. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

About Quamut.com

Published by Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, Quamut.com offers expert-driven, how-to information on approximately 1,000 topics in the categories of House & Home, Hobbies & Leisure, Money & Business, Computers & Technology, and Mind & Body. Quamuts are how-to guides commissioned by Quamut editors, written by experts, fact-checked, copyedited, and enhanced with illustrations, photographs, and videos. Quamuts are available in several formats: free online, as downloadable (PDF) Quamuts to Go for $2.95, and as printed and laminated Quamut charts at Barnes & Noble retailers and bn.com for $5.95. All first-time Quamut.com users are eligible for one free PDF download of any Quamut to Go.

To learn more about Quamut, please visit www.quamut.com. Quamut widgets are accessible from the Yahoo and iGoogle homepage or Apple dashboard.

About VideoJug.com

VideoJug is the online destination for how-to videos. VideoJug's content is divided into a variety of formats that include informative "How To" films that take users, step-by-step through everything from the lighter aspects of life (leisure, hobbies, beauty and style) to the more serious tribulations we all face in day-to-day life (health, legal, money, parenting). With over 40,000 carefully researched and professionally produced videos, VideoJug has established itself as the visual learner's reference guide. VideoJug launched in September 2006 and continues to experience significant growth in terms of traffic, with over 3.5 million monthly visitors to the site. To learn more about VideoJug, please visit www.videojug.com.

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